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Trends

If there is one thing you do for your digital business this year, make sure it’s on this list! Or better yet, adopt a few (or all!) of these online functions and enhance your digital strategy dramatically in 2018. It will be worth it! Stick to a digital comms plan Failing to plan, is planning to fail. Am…
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While the main foundations of search engine optimisation (SEO) have remained the same over time i.e. it’s all about your site and how it ranks in search engines – there have been a mountain of updates and trends which influence your ranking, some of which are influenced by you, your content, consumer trends, and ofcourse…
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By James Fulton on September 26, 2017 | ,

Website Maintenance Programs: Do I need one?

Have you launched a new website… and, feeling overwhelmed with the upkeep? Or, perhaps you’re wondering who to call if your site crashes, or gets hacked? It can be a really daunting responsibility. This also applies to those in the market for a new website. You will no doubt want a team to call when they…
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You like your site, and it serves a purpose to your business – great! But do you LOVE it? Could it do with a few updates and additions? According to those in tech-land (a real place, you guys), the general life-cycle of a website is three years. This means, every three years, your site could do with…
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By James Fulton on June 15, 2017 | , ,

The Social Catch-Up

With the fast pace of social these days, it’s incredibly hard to keep up with the updates. I mean, just as we start understanding a new feature from one platform, another goes ahead and gets even more complex! Here’s what we know about social lately, and the updates from your favourite platforms that might help…
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With the average blog taking three hours and sixteen minutes to write, you’d like to think it’s being read by more than just your team members and your Mum, right? If your stats aren’t where they should be, or you’ve set yourself some goals for 2017, here’s some slick advice we’ve gathered together from a…
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Changing trends and new technology mean that there’s always something new to consider for your website. Deciding what to implement and what to ignore can be challenging at times; sometimes the latest and greatest trends are best left to fade away into obscurity. The homepage background video trend, however, is not one of those. Here’s…
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When people visit your website for the first time, everything is new and exciting, and your audience is likely to keep visiting it while there is still unexplored content for them to find. But what about the fifth visit? The tenth? If your content isn’t kept fresh, your traffic will begin to fall off, and…
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The first thing many people start planning when they think of having their website built/designed is its style and layout. The problem is, that’s the wrong perspective. In order to have a successful, money-making machine of a website, focus instead on your goals, and what you want your website to achieve. Here are four important…
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