About Us

We're a Melbourne-based web design and digital marketing team

Who Are We?

If you’re looking for a team of digital experts to custom design and develop a website that will help your business succeed, look no further than our team at SGD.

We specialise in creating custom websites that are tailor-made to help you achieve your business goals and surpass your competition. Contact us today to learn more about how we can help you take your business to the next level with digital solutions that really work!

12+

Years in Business


22

Team Members


344+

Projects Completed


Founded in 2010, our boutique agency located in Hawthorn, Melbourne boasts an energetic and talented team of digital legends. We strive to provide our clients with digital solutions that shine – because we love what we do!

So what do we do, you ask?

Let’s jump straight in, shall we? Everything we create is custom designed and developed to suit your business needs and goals. We don’t use templates or off-the-shelf solutions; we create websites that look and feel great from all aspects with user experience at the forefront. While building WordPress websites is our bread and butter, we also specialise in digital marketing centred on AdWords and SEO campaigns, as well as the all-important hosting and website maintenance.

Once we launch your website on our server, we don’t fall off the face of the earth. We stick around to maintain and update your website with ongoing support services – so you always have someone on hand to help… A sigh of relief for the non-tech-savvy! If you decide to take us up on our digital marketing services, we will work to achieve great rankings and conversions backed by a deep understanding of your website and its foundations. There’s no one better to manage this for you than the team who built your website!

During our time, we have worked with some pretty major clients across a range of sectors from hospitality, to finance, to online boutiques. Without bragging – or are we? – we have recently worked with clients like Accor Hotels, East Coast Car Rentals, and Colliers International, and we are the go-to for the entire AppleJack Hospitality family of establishments.

Yes, we’ve earned our street cred in these areas, but we also love a challenge! If you have a digital dream and you want to work with a small team of digital marketing experts who know their stuff, we would love to connect with you.

Let’s chat!

Our Clients

We take immense pride in the standards we uphold at SGD, and our client portfolio speaks volumes about the excellence we bring to our work. While we continue to partner with startups and small businesses, we are equally privileged to collaborate with established brands such as Lavazza, Accor Hotels, Colliers International, and Monash University.

We are excited to share that we have recently added two more prestigious organisations to our roster of flagship clients—Cyber CX and RSL Victoria. These partnerships underscore our commitment to delivering outstanding results for a diverse array of businesses.

Our involvement in creative and innovative digital projects serves as a testament to our dedication to growth and pushing the boundaries in web development. Joining forces with SGD means not only aligning with a roster of renowned brands but also becoming a part of our journey to create something truly unique for every business we work with.

When you place your digital dreams in our capable hands, the possibilities are boundless. We invite you to be part of our collaborative process and look forward to the opportunity to turn your vision into reality.

How We Work

At SGD, we believe that being honest, open, and transparent is the best way to do business. Encouraging two-way communication every step of the way, we will work hand-in-hand with you to produce a sustainable, affordable online strategy for your brand.

And don’t worry that you’ll be on your own once your new website is launched. We’re in this for the long haul with ongoing hosting and support plans as well as digital marketing solutions designed to help you meet your business goals.

Melbourne’s Smartest Digital Agency SGD Office

about us

The Dream Team

Our studio boasts a small creative family of designers, developers, and digital marketing guns who work together to achieve a mutual goal – to help your brand thrive in the digital world.

Meet our team of talented, passionate individuals.  They are the digital (nerdy) aficionados that will bring your business to life with their creativity and technological know-how!

Simon Kelly profile photo

Simon

Director and Strategy

Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he’s passionate about using ethical digital marketing that delivers business value.

Simon’s experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.

James

James

Founder & Director

A multimedia and design professional with a healthy obsession for all things web, James’ passion for web design sees him stretching his creative imagination to eternal limits and forever sees him taking on challenges to expand SGD’s portfolio.

James leads the SGD team and inspires them to challenge themselves and grow their skills to set the benchmark in digital design – for themselves and for SGD clients.

Ray

Ray

Digital Strategist

Ray Milidoni is our dynamic Digital Strategist at SGD, specialising in innovative marketing solutions with a focus on earth-caring enterprises. As the founder of SoilConnect, Ray leverages his marketing and growth expertise to amplify the reach and impact of businesses focused on environmental sustainability.

Ray’s extensive experience spans marketing, management, operations, systems, podcasting, and mentorship, making him a versatile and influential leader. Known as ‘the glue,’ he excels in connecting with and supporting others, turning challenges into opportunities for growth and positive change.

Ismay

Ismay

Project Manager

As Project Manager, Ismay takes clients from discovery through to go-live stage as each project progresses. With 15 years of experience in publishing and digital marketing, Ismay is committed to project quality and achieving client goals.

With a journalistic and copywriting background, we love Ismay’s passion for authentic client connections and meeting project milestones amongst her busy life as a mum of three girls.

Alex

Alex

Senior Front End Developer

Self-taught, Alex is the creative mind behind SGD’s most impressive projects, always pushing the boundaries in functionality, flair and user experience. Leading the SGD design team, Alex keeps his cool as we navigate simultaneous projects without compromising on quality of design or development. Every project is impressive under Alex’s guidance.

Away from the keyboard, Alex’s creativity expands into the musical space with a skill for playing the guitar.

Max

Max

Website Developer

Max is a passionate Wordpress web developer who commits to bringing his own spin to every project. Always looking for ways to enhance a project or problem solve through design, Max is as creative as they come. Max enjoys working in the SGD team and playing an integral role in the final product for the client.

When Max isn’t working alongside Alex to deliver SGD excellence, you can find him behind a drum kit where his creativity continues to shine.

Marija

Marija

Content Manager & Customer Support

Marija is our content queen, with a skill for WordPress content placement and data entry. Marija also manages our ticketing support system for our ongoing clients, actioning and solving client queries and making site updates in a timely manner. Marija has experience in development, design, and customer support – just a few of her many talents.

When Marija hangs up her work hat, she loves to grow and care for her indoor plant collection and is obsessed with keeping things organised and in order – a great asset to SGD’s operations and administrative processes!

Seb

Jason

Adwords & PPC Specialist

Jason is an Adwords & PPC Specialist with an education background in Digital Marketing, Economics, Business Development and Management. Jason has worked with countless clients across a wide range of industries, from startups to global brands.

Jason is able to dissect data and apply his findings to create effective strategies and campaigns. Jason loves learning new things, achieved national status in squash as a young lad, and is a mad Liverpool FC fan.

Farid

Farid

Web Analytics Consultant

Numbers talk, and Farid listens.
He’s a Measurement Marketer with 4 years of experience, turning messy data into clear insights that fuel business growth.
His passion lies in helping businesses leverage the power of data collection and utilisation. He believes every click and conversion tells a story, and he’s here to help you understand it.

When he’s not diving deep into data, you’ll find Farid hitting the gym or unleashing his competitive spirit on the cricket pitch (just don’t challenge him to a batting duel!).

Sofia

Sofia

Customer Support & Social Media Co-ordinator

Sofia’s role involves supporting our clients, providing customer service, and collaborating with our Social Media clients, where she leverages her creativity to craft fantastic posts and content.

Sofia is a dog mom to a 7-year-old beagle named Max. She enjoys taking Max on hikes and to the park, and because of her passion for social media, she manages Max’s Instagram account!

Outside of the office, Sofia is a comedian and actress, performing in stand-up shows and nurturing her love for all things creative, including writing and reading.

Bec

Bec

Copywriting & SEO

Bec is a Melbourne-based content strategist and copywriter who enjoys creating diverse digital marketing content. From website copy and brand messaging to social media posts, emails, and SEO content, Bec crafts compelling content that aligns with your broader marketing strategy while maintaining your unique brand voice.

When Bec isn’t writing, she can be found exploring her local beaches and cafes, spending quality time with friends and family, travelling to new destinations, or diving into a good book.

Iryna

Iryna

UI/UX Designer

Iryna’s passion for innovation in design is evident across much of the SGD portfolio as she commits to pushing the boundaries with intuitive and research-based design.

With experience in global settings, Iryna is constantly evolving her design skills as she fine tunes her craft in the ever evolving landscape of web design. Iryna loves to travel and constantly delivers with her impressive design concepts and ideas.

Anastasia

Ana

Website Designer

With experience across digital agency environments and a global portfolio, Anastasia brings quality and innovation to her design work which spans both corporate and small business client work.

An art school graduate, and avid jewellery maker, Anastasia is a true creative which is evident in the designs she delivers for SGD clients.

Caitlin

Caitlin

Copywriter

Caitlin has always had a passion for writing. After years of scribbling short stories and journal entries, she’s now a copywriting powerhouse. She’s had the pleasure of working with clients in just about every industry, but the topics of digital marketing and web design are her favorite by far.

When Caitlin isn’t researching and writing for SGD, she’s hopping on the first flight to a new destination. Since adopting a digital nomad lifestyle in 2013, her love of travel has led to a SCUBA certification, yoga teacher license, and unforgettable memories.

Gina

Gina

Accountant

Gina is our resident Accountant and is in charge of all things numbers here at SGD.

Gina will provide you with account updates, invoices and receipts for all transactions made between your company and SGD. Gina is accurate, prompt and professional and has been with SGD since the very beginning.

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