Google Adwords Management Services
Get Targeted Google Traffic to Your Site and Skyrocket Sales
- Ad creation
- Competitor research
- Copywriting
- Keyword research
- Monthly reporting
Your Google Ads campaign is a critical part of your digital strategy allowing you to reach clients and customers who are actively looking for your product or service. In our Google Ads campaigns, we set up ad groups with daily budgets to facilitate click-throughs, site traffic, leads, and conversions.
How Google Ads Can Boost Your Business
Google Ads help your potential clients and customers find your business the very moment they’re searching on Google for the services you offer.
A Google Ads campaign forms part of your digital strategy and allows you to get your website in front of clients and customers who are actively seeking a product or service just like yours. By creating a strategy and setting up ad groups with a daily budget, our Google Ads campaigns can facilitate click-throughs, site traffic, leads, and of course, conversions.
Running an Ad campaign is not enough, you need to make sure that your campaign generates return on investment. At SGD, we do this by conducting a full analysis of your website to ensure that it is optimised for AdWords traffic as well as setting up effective tracking. This way, we can see which campaigns are converting and adjust accordingly.
Get ahead of your competitors and create Google Ads campaigns that work.
Google Ads help you get in front of your target audience with campaigns designed to target those who need your business most. With two plans to suit your budget, we have created options for campaigns to suit your business, whether they be growth or campaign maintenance. From complete campaign set-up to ongoing maintenance, our plans are designed to encourage optimal results as we keep your campaign performing for your business.
With a dedicated account manager, we offer monthly reporting and virtual catch-ups to discuss how your investment is impacting your business and how we plan to grow this month on month. What’s more? There’s no contract needed. You can cancel the service at any time.
The Most Powerful Way to Get Your Message in Front of Customers
“Be analytical and creative, finding different ways to look at results that make the most sense for your particular account.”
– Jacob Brown (Account Manager, Hanapin Marketing)
Google Adwords Management Plans
Adwords Maintain Plan
$1,000
/monthCampaign Cost
- Conversion Tracking Set Up
- PPC Strategy
- Ads Copywriting & Design
- Keyword Research
- Negative Keyword Management
- On-Page Optimisation
- Monthly Performance Reporting
- Includes 1 – 2 Campaigns (Custom Design Landing Pages Included)
- Onboarding Fee: $1,000
Does not include monthly ad spend budget. We recommend a minimum of $20 per day, however more in the first month for Google to process data around clicks so that we can make strategic decisions on how to proceed.
If ad spending is over $3,000 per month, the cost per month will be 20% of ad spending.
Additional campaigns every 3 months if needed
Adwords Accelerate Plan
$1,500
/monthCampaign Cost
- Conversion Tracking Set Up
- PPC Strategy
- Ads Copywriting & Design
- Keyword Research
- Negative Keyword Management
- On-Page Optimisation
- Monthly Performance Reporting
- Includes Up to 2 Campaigns Per Month (Custom Design Landing Pages Included)
- Dedicated Account Manager
- Monthly Strategy Meetings
- Remarketing
- Google Merchant
- Strategy Call 1x per Month
- Onboarding Fee: $1,000
Does not include monthly ad spend budget. We recommend a minimum of $20 per day, however more in the first month for Google to process data around clicks so that we can make strategic decisions on how to proceed.
If ad spending is over $4,500 per month, the cost per month will be 20% of ad spending.
Additional campaigns every 3 months if needed
Digital Growth Engine
$3,000
/month3-5x return on their digital marketing
- Google Ads expertise
- Advanced SEO strategy
- Web design and user experience
- Web development and site speed optimisation
- Landing pages and conversion rate optimisation
- Marketing funnels and automation
Our Adwords Process
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Onboarding
This involves understanding your business and what you want to achieve with Google Ads.
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Extensive Keyword Research
We use a variety of methods to uncover the most relevant keywords for your business.
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Competitor Research
We take a look at your competition to see what they’re doing and how we can do better.
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Audience Definition
We segment your target audience into groups so we can create laser-focused campaigns.
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Campaign Creation & Ad Copy Creation
We create ad groups and write effective ad copy that speaks to your target audience.
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Website and/or Landing Page Optimisation
We make sure that your website is optimised for Google Ads traffic so you can get the most out of your campaign.
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Conversion Tracking
We set up effective tracking so we can see which campaigns are converting and adjust accordingly.
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A/B Ad Variation Testing
We test different ad variations to see which ones perform the best.
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Daily Campaign Tweaking
We continuously monitor and tweak your campaign to make sure it’s performing at its best.
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Click Fraud Monitoring
We keep an eye on your campaign to make sure you’re not being charged for fraudulent clicks.
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Review & Report
We review your campaign monthly and provide you with a detailed report of our findings.
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Monthly Strategy Meetings
We have virtual catch-ups to discuss how your investment is impacting your business and how we plan to grow this month on month.
Case Study
This music client started off with a limited amount of leads, orders and revenue. They had been using Google Ads for a while, but they were not getting the results they wanted. Taking a look at their account, it was clear that there were some opportunities to improve their performance.
After implementing some changes to their account, outlined below are some transformations that they saw:
- The image shows a 30 day Year on Year comparison
- Reduced spend by $219 and increased revenue by $26,000
- Orders increased from 61 to 220 for the 30-day period
- 240% increase in revenue
- This was done by analysing past performance to see what could be exploited
- Smart bidding strategies such as Target ROAS were used to improve performance
Case Study
This jewellery client had no preexisting Adwords account and began with the goal of growing their business revenue. By analysing their market and understanding their target audience, we were able to create a strategy that would help them achieve their goals.
After implementing our strategy, we saw several positive results as outlined below:
- The account went live in April 2019
- Grew the account from scratch, growing each month steadily
- Huge peak during Black Friday / Holiday gift buying period
- 520% increase in revenue
Case Study
This language learning company was facing some challenges. Sales were down, costs were up, and the competition was stiff. Things looked bleak for the business. However, by looking at their data and making some strategic changes, we were able to turn things around. By late July 2022, we had taken over, and in just a few months, they had achieved the following results:
- Increased conversion rate 157%.
- Increased conversions 111%.
- Decrease cost per order 56%.
Case Study
This client needed help with increasing lead conversions. By looking at their goals, we were able to achieve the results outlined below:
- Steady growth of account from 0-114 conversions per month.
- Reduced CPA from $48-$18
Ready to skyrocket your leads & sales?
Subscribe to one of our Google Adwords plans now and get started!
Our Adwords Benefits Include:
Local & Friendly Team
Dedicated Project Manager & Account Manager
Outrank Competitors on the World’s Largest Search Engine
Fully Transparent Process
Rapidly Increase Your Brand Awareness
Detailed Reporting & Team Meetings
Want to know more?
We have a whole team of experts who would love to chat with you!
FAQ
Don’t worry, we’ve got your back. Here is a list of common questions and answers to help you on your way!
Google AdWords is an advertising service that allows businesses to display ads on Google and its partner websites. Businesses can choose to show their ads to people based on certain criteria, such as keywords that customers are searching for or demographics like location.
When an Internet user makes a Google search that includes one of your keywords, your ad may appear next to the search results. When someone clicks on your ad, they will be brought to your website or landing page. You pay Google every time someone clicks on your ad.
PPC is an acronym for pay-per-click. This is a type of online advertising where businesses pay a fee every time someone clicks on one of their ads. Google ads are a type of PPC advertising.
Remarketing is a type of online advertising where businesses show online ads to people who have already visited their website. This is done by placing a piece of code on your website that allows Google to show your ads to people as they browse the internet.
Google ads management services can include a variety of things, depending on the needs of your business. Some common services that Google Adwords agencies offer include keyword research, ad creation, campaign management, and reporting.
These services can be very helpful if you don’t have the time or knowledge to manage your Google advertising campaign on your own.
A Google Adwords Agency is a company that specializes in creating and managing Google Adwords campaigns. They will work with you to create an effective campaign that meets your advertising goals.
Why Use Google Adwords?
Google Ads is an effective way to reach out to potential customers who are actively searching for products and services like yours.
By using relevant keywords and carefully crafted ad copy, you can target your ads to appear in front of people who are most likely to be interested in what you have to offer.
Google Ads can also be a cost-effective way to drive traffic to your website since you only pay when someone clicks on your ad.
The Google ads platform is constantly evolving, with new features and updates being rolled out on a regular basis. This means that there are always new opportunities for businesses to reach their target audiences.
Google Adwords Is Not Just for Big Companies...
On average, ads in the first position have a 7% click-through rate. This means that out of every 100 people who see the ad, 7 will click on it. ads in lower positions have lower click-through rates, on average.
There are four main types of Google Ads: search, display, video, and shopping.
Search ads are the text ads that appear on Google’s search results pages.
Display ads are the banner ads that appear on websites in Google’s Display Network.
Video ads are video ads that appear on YouTube and other video websites.
Google Shopping ads are product listing ads that appear on Google shopping and other e-commerce websites.
The cost of Google Adwords depends on the type of ad, the keywords that are being bid on, and the competition for those keywords.
Google AdWords is a auction-based system, so businesses will pay different amounts based on how much they are willing to bid for a keyword.
Google is a auction-based system, so businesses will pay different amounts based on how much they are willing to bid for a keyword. The amount that a business bids is the maximum amount that they are willing to pay per click.
When someone searches for a keyword that a business has bid on, Google will auction off the ad space to the business with the highest bid. The amount that the business pays is the amount of their bid, minus any discounts that Google may give.
To get started with Google Adwords, you will need to create an account and set up your first campaign. However you could also work with a Google ad words Agency to get started.
There are a few things to consider when choosing keywords for your Google Adwords campaign. First, you’ll want to think about the goals of your campaign and the type of keywords that will help you achieve those goals.
You’ll also want to consider the competition for the keywords that you’re considering. If there are a lot of other businesses bidding on the same keywords, you’ll need to be willing to pay more per click to get your ad seen.
Finally, you’ll want to consider the search intent of the keywords. You’ll want to choose keywords that are most likely to be searched by people who are interested in what you’re selling.
There are a few things to keep in mind when creating a Google Adwords campaign. First, you’ll want to make sure that your ads are relevant to the keywords that you’re bidding on.
You’ll also want to make sure that your ads are clear and concise, and that they include a call to action.
Finally, you’ll want to make sure that you’re monitoring your campaign regularly and making changes as needed.
By following these tips, you’ll be well on your way to creating a successful Google Adwords campaign.
Google Adwords can be a great way to get your small business in front of potential customers. However, there are a few things to keep in mind.
First, you’ll need to be willing to spend the time to create a successful campaign. This means doing keyword research, creating ads, and managing your campaign.
Second, you’ll need to be willing to pay for clicks. The amount that you pay per click will depend on the keywords that you’re bidding on and the competition for those keywords.
Third, you’ll need to monitor your campaign regularly and make changes as needed.
If you’re willing to do these things, then Google Adwords can be a great way to get your small business in front of potential customers.
The best way to measure Google ads performance is by looking at your return on investment (ROI). To calculate your ROI, you’ll need to divide your total revenue by your total ad spend.
For example, if you spent $100 on ads and you made $500 in sales, your ROI would be 5.
To get the most accurate measure of your Google ads performance, you should track your ROI over time. This will give you a good idea of how your ads are performing and whether or not they’re worth the money.
Google Adwords is not guaranteed to work, but it can be a great way to get your business in front of potential customers. To increase your chances of success, you’ll need to do keyword research, create ads, and monitor your campaign regularly.
Google ads are very effective because they allow you to target a very specific audience. You can target people based on their location, their interests, and even their search history. Additionally, they are placed at the top of the search engine results pages, so they are more likely to be seen by potential customers.
Google ads appear at the top of SERPs, above the organic results. This means that they are more likely to be seen by potential customers, and they are more likely to be clicked on.
Google has a few different ways to stop competitors from clicking on your ads. First, they can use click fraud detection to identify and filter out invalid clicks. You can also block specific IP addresses from seeing your ads. Finally, you can set up a Google ad budget so that you don’t exceed your desired spend.
What Are the Benefits of Using Google AdWords?
There are many benefits to using Google Adwords, including:
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Reach
Ads can be targeted to people based on their search terms, location, and other factors. This allows businesses to reach a large audience with their ads. Also, ads are placed at the top of search engine results pages, so they are more likely to be seen by potential customers.
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Flexibility
Businesses can choose how much they want to spend on their Adwords campaign, and they can adjust their budget at any time. Additionally, they can choose to run their ads on a pay-per-click basis, so they only pay when someone clicks on their ad.
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Measurability
Google Adwords provides businesses with a lot of data about their ads, including how many people have seen the ad and how many people have clicked on it. This allows businesses to track their return on investment and make changes to their campaign if necessary.
How to Choose a Digital Marketing Agency
There are countless agencies out there that offer digital marketing services. So, how do you choose the right one for your business? Here are a few factors to consider:
Size:
The size of the agency should be considered. A large agency may have more resources, but a smaller agency may be more nimble and able to provide more personalized service.
Services:
Before choosing a Google ads agency, you should make sure that they offer the services that you need. Make sure they have experience with the type of marketing you want to use (e.g., SEO, PPC, social media, etc.) and that they offer the services you need (e.g., website design, content creation, etc.). Search engine optimisation is an important part of Adwords, which is an important consideration to make when choosing Google ads managers.
Budget:
Additionally, before choosing a Google AdWords management company, you should make sure that your advertising budget is compatible with their pricing structure. Some agencies charge a flat rate, while others charge a percentage of your ad spend.
Experience:
It is also important to consider the experience of the agency. Make sure they have experience managing AdWords campaigns for businesses in your industry sure that you get the most out of your Google ads spend.
Skyrocket Your Online Sales with Google AdWords
Google AdWords is an effective way to drive traffic to your website and increase your online sales. However, managing a successful AdWords campaign can be time-consuming and complicated.
That’s where we come in. At SGD, we are a team of experienced AdWords professionals who can manage your campaign for you. We will work with you to identify your goals and target audience, and then we will create and manage your campaign to help you achieve your goals.
Contact us today to learn more about how we can help you grow your business with AdWords.
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