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Professional Website Design based in Hawthorn, Victoria

Hawthorn’s Leading Website Design Agency!

James Fulton – Director

Seriously Good Design (SGD) is located in the heart of bustling Hawthorn. Our highly skilled team of web developers, designers, and digital marketers work together to provide our clients with digital solutions that propel their brand to the centre of their market through creative design and cutting edge functionalities.

Throughout our 10 years in Hawthorn, we have found our niche developing and designing first class websites for small businesses (and some big ones!), specifically.

With a proven track record for creating smooth functioning and cleverly designed websites for small businesses, we have become the go-to digital agency for business in Hawthorn and across the country. See some of our portfolio pieces below.


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Digtial Strategy
WordPress Development
Website Design
Digital Marketing
Website Hosting

Hawthorn’s #1 Website Design and Digital Marketing Agency

What can we do for your business?

Our list of services is vast, and that’s because we bring in the best creative minds for the job as we require them. Our pool of resources and talented creatives is endless – there really is no job too big or too hard. We always have a solution for you when you come to SGD.

Here’s what we do best:

  • We custom design and develop website from the ground up
  • Design and develop responsive websites that work seamlessly across all browsers and devices
  • Design and develop user-centric websites backed by a complex sales strategies to ensure our clients receive a return on their investment
  • Provide ongoing maintenance programs to our clients to ensure ongoing tech support, updates, security, and back-ups
  • SEO support strategies to ensure your site gets to the top spot and stays there
  • Ecommerce solutions for those looking to blog, distribute e-newsletters, and enhance their digital marketing strategy
  • Social media website integration and strategy support.

Over 10 years experience
Locally based in Hawthorn
Australian based team of experts

Eight Key Web Design Principles

It is fair to say that there are few principles of modern marketing and business more important than maintaining a quality eye-catching website. In the age of the Internet and globalization, online visibility and accessibility is key. If people cannot see or access your business online, it may as well not exist.

That much most companies know by now.

What remains far less certain among too many companies, however, is how to go about designing their website into something that people might actually like and be able to use. After all, even if you’ve played the SEO game to a tee, it won’t lead to conversions or traction if you don’t design your website in such a way as to make it appealing to and effective for visitors.

These eight key web design principles can help maximize your website’s aesthetic appeal and conversion potential.

1. An Intuitive Website Layout

One of the biggest mistakes people make when designing their website is forgetting that its visitors aren’t bots or mind readers. While you might find the layout of your website “obvious”, you cannot count on it being perceived as such by those who have never used it before, let alone clients who aren’t experts in your industry.

You therefore want to be sure that your website layout is intuitive and easy to navigate. For example, related services should be grouped together in a drop-down menu or similar readout, rather than scattered around the site in different areas. Vital functions like Order, Contact, and Search options should be clearly visible. Try to anticipate any questions a new visitor to your site might have about its layout and content, and design your site accordingly.

2. A Clear Call to Action

Making your website layout intuitive is one thing. Making its messaging and purpose clear is another.

A call to action is one of the most basic and essential parts of marketing. Once you have your customers’ attention, it’s time to make use of it by telling them what you’d like them to do. Of course, the more tactfully and creatively you can do this, the better.

A call to action can be as simple as including your phone number and email address on your website so your visitors know how to reach you. That said, a more effective call to action will typically include a picture, slogan, or other attention-grabbing element that encapsulates and conveys the essence of your product or service. You can and should expand on the more detailed nature of those products or services elsewhere, as we’ll cover. For your call to action, however, what’s important is getting your visitors to click, call, email, or otherwise “act”.

Your call to action should be very visible and prominent in your website design. If it’s buried in your content, it won’t be as visible or effective. The end of your front page’s introductory text or the very top of your website display are two of the best places to put your call to action and information.

3. Consistently Uploaded High-Quality Content

A barren website is often taken as a bad sign by visitors. A lack of news about the company or updates on the site makes it look at best old-fashioned and at worst defunct, neither of which is the reaction you want. What’s more, without SEO-friendly content on your site, it will get buried in Google’s algorithms. Take the time to generate quality, regularly-updated content for your website, such as WordPress blogs and YouTube videos either on your own or with the help of SEO content writers and video producers.

4. Eye-Catching Design

The first thing people are going to notice about your website is its overall appearance and design. If it looks dull, uninspired, or like it hasn’t been updated in twenty years, chances are customers will be less than impressed. The importance of making your website appear modern can’t be stressed enough. As nice as Windows 98 might have been back in the day, your website shouldn’t look like a relic of the Clinton/Gingrich years.

Invest time in making your website look modern and eye-catching, or hire a team such as SGD to do it for you.

5. Mobile-Friendly Design

More and more, we’re browsing, shopping, and experiencing websites for the first time while on the go. If your website isn’t mobile-friendly, you risk losing a huge part of your audience.

6. Platform Stability

Of course, if your platform isn’t stable – in mobile mode or at all – it won’t matter how good it looks or what products and services you’re offering. This is where you’ll really want to be sure that you’re working with the experts. You not only want your site to be bug-free, you likewise want a tech team on hand who can respond to and fix any bugs which may arise in a quick and timely fashion.

7. Evaluate and Tweak

To catch those bugs and make sure that your site is up to date, you’ll want to evaluate and tweak it at regular intervals. Set biweekly or monthly meetings to review the site’s content and analytics and determine where to go from here.

8. Professional Design

All of the preceding elements lead up to this. From an intuitive layout and eye-catching website design to mobile-friendliness and bug-free operation, your site needs to be professionally designed. Take the time to review different professional web design outlets online and see who best fits what you’re looking for.

With these tips, you’ll be able to design a website that works for you and your customers.

Give us a call on (03) 8862 6376 for an free quote, 
or get in touch through our enquiry form.

About SGD

SGD provides digital solutions to businesses small and large. Founded in 2010 by Digital Expert James Fulton, our boutique agency packs a lot of punch for a small team. We know what works when it comes to building brands, websites and digital marketing plans. With a focus on developing custom WordPress websites, we have established ourselves as one on Melbourne’s leading boutique agencies.

If you are looking for logo design, branding, brand style guides, a remodelled website or brand-new website, SEO support or website maintenance and hosting solutions we can offer you a competitive package based on our tried and tested methods. We bring solutions to your business that help you convert sales.

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