Our Web Design Process
We design custom WordPress websites that not only look great, but function as powerful marketing tools for our clients. Here's how we do it.
1. Digital Strategy
Before you build a website or launch a new digital marketing campaign, you need a clear strategy.
Why? So you don’t waste time and money building the wrong thing!
That’s where a Digital Strategy comes in. We’ll work with you and your team to define your ideal customer, analyse competitors, and identify opportunities for growth to guarantee that your website and digital marketing efforts generate consistent return on your investment.
2. Website Sitemap
Once we have all the information we need, we’ll create a visual map of the pages required to complete your website (called a sitemap).
This helps us get on the same page about what it is we’re trying to communicate and the best way to structure the information to attract and convert visitors on your website.
3. Prototyping
With a clear strategy and sitemap in place, we’ll then build a simple version of the website so you can see how it all works without any design elements.
This isn’t about attention to detail – it’s about getting the main features, structure and flow together so we’re on the same page.
We’ll save time and money getting it right at this stage before we get into the web design and final build.
4. Website Design
This is where we bring your website to life working within your brand guidelines and the digital strategy we mapped out at the start of this project.
We’ll design a professional website that will attract and rapidly build trust with your ideal audience so they’re more likely to engage with your content and do business with you.
5. Website Development
Once the web designs have been approved, we’ll get to work on coding it into a fully functional WordPress website.
We use our custom made Content Blocks theme so that your website is built specifically for your brand, is fast loading, and easy to edit on your own.
We’ll load the content and photos you provided into your website pages and bring the site to life.
If you do not have your content ready by this stage, don’t worry, you will be able to add it yourself after we’ve completed the development.
6. Go Live!
Finally, with your website built and your content added, we’ll perform quality assurance testing to make sure everything is functioning properly and looking great on mobiles, tablets and desktops.
We’ll then go live with your website so you can promote it to the world and use it as a foundation to fuel your business growth.
7. Website Support
We provide training resources so that you have total control over your website’s content while we support you with a website care plan to fit your needs.
Who better to keep things running smoothly than the team that designed your website to begin with?
8. Digital Marketing
To get an ongoing return on your digital marketing investment, your business needs to be found by those that are searching for what you offer.
Our digital marketing team will perform ongoing improvements to your website in our SEO and Google Ads campaigns so you’re growing your leads and sales while increasing your competitive advantage.
Want a website that helps your business grow?
Click the link below to tell us about your business goals and we’ll design a website to help you achieve them.
From our clients
Dan Pejic
ISCRR
James and the team did a fantastic job designing an attractive and easy to navigate site for our organisation. We had a few challenges throughout the project and SGD were very patient and responsive to our needs. Would definitely work with SGD in the future.
Craig Alexander
Formero
I could not be happy with the job SGD has done on our new website. Right from the beginning James and his team were thorough, professional and process driven. During the website build they use a project management system which allows for project transparency and easy communication.
This is the fourth WordPress website I have implemented for different businesses and the website SGD designed and built is by far the best. The final website was free from errors and saved me hours of proofing, compared to other developers.
I highly recommend speaking to James and his team for your next website build. Also, a big shout out to Ismay from SGD for the awesome work she did managing the whole build process.
Andrew Stellas
MF Freight
Was a pleasure to work with James and Ismay who helped us plan, design and build a new website for our company!
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