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Knowledge base

While the main foundations of search engine optimisation (SEO) have remained the same over time i.e. it’s all about your site and how it ranks in search engines – there have been a mountain of updates and trends which influence your ranking, some of which are influenced by you, your content, consumer trends, and ofcourse…
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By James Fulton on June 15, 2017 | , ,

The Social Catch-Up

With the fast pace of social these days, it’s incredibly hard to keep up with the updates. I mean, just as we start understanding a new feature from one platform, another goes ahead and gets even more complex! Here’s what we know about social lately, and the updates from your favourite platforms that might help…
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With the average blog taking three hours and sixteen minutes to write, you’d like to think it’s being read by more than just your team members and your Mum, right? If your stats aren’t where they should be, or you’ve set yourself some goals for 2017, here’s some slick advice we’ve gathered together from a…
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Lately, we’ve been talking a lot about getting leads, increasing enquiries, and boosting your website’s traffic. That’s because achieving these goals takes some work and can be fairly tricky, and for the newcomer it’s downright bewildering. It’s easy to get lost in the crowd, especially if your market is saturated. Generating leads – particularly organic…
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By James Fulton on October 20, 2016 | ,

To Hire or Not to Hire?

5 Questions to Ask Before Hiring Entrepreneurs and small business owners are used to doing everything themselves. Success depends on everything being done, and done correctly, so the best way is to do it yourself. This may have been the best approach in the beginning, but at some point growth is going to lead to…
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By James Fulton on September 28, 2016 | ,

3 Reasons Content is King

Regardless of your industry, job position, or depth of technical knowledge, I’ll bet that you’ve at least heard the term SEO. That’s because SEO – that umbrella term that stands for “Search Engine Optimisation” but that has come to encompass your website’s marketing success – really is that important. It’s also confusing, misunderstood, and ever-changing…
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Changing trends and new technology mean that there’s always something new to consider for your website. Deciding what to implement and what to ignore can be challenging at times; sometimes the latest and greatest trends are best left to fade away into obscurity. The homepage background video trend, however, is not one of those. Here’s…
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