Partnering with a digital marketing expert is something that all companies can benefit from in 2021. While you might be tempted to handle your digital marketing needs on your own, this isn’t always the wisest decision if you want to keep your business running online and beyond.
Sure, it may save you a few bucks, but you aren’t likely to see the same results as you would if you were to hire a pro. There are a lot of benefits that come with professional knowledge of SEO, social media marketing, content creation, and all other aspects that are essential for developing a well-rounded digital marketing plan.
But should you hire a full agency, or an individual digital marketing consultant who works as a freelancer?
In this guide, we’ll be comparing the differences, similarities, and pros and cons of partnering with an agency or opting for a freelance consultant for your digital marketing needs.
You’re probably already aware that the word freelancer refers to someone who works independently. Whether a digital marketing consultant goes by “freelancer”, “self-employed”, or “independent contractor”, this individual generally works alone without the guidance of project managers or fellow team members.
A digital marketing agency, on the other hand, is a larger team of individuals who have professional knowledge and experience in the industry. Because an agency is made up of multiple team members, the companies who hire them have more access to all of the services that fall under the digital marketing umbrella, including:
The size and resources available to a digital marketing company means that agencies are generally better equipped than a solo digital marketing consultant.
Both agencies and freelancers come with their own set of pros and cons. Here’s what you can expect in terms of the good as well as the bad if you choose to hire a strategic digital marketing consultant who handles freelance projects:
Now let’s cover the pros and cons of hiring a digital marketing agency:
No matter who you choose to hire, just make sure that the agency or individual consultant is ready to handle the job.
The team at Seriously Good Design is small but mighty, offering the perfect balance of individualised service and expert marketing knowledge. Whether you’re looking for help with SEO strategising, content creation, PPC advertising, or all of the above, we can help!
Get in touch today to learn about SGD’s digital marketing services and what they can do for you.
Since founding the company in 2012, James has been the driving force behind SGD's success. As a visionary leader, he guides the SGD team, encouraging them to continually excel in digital design. James inspires a culture of growth, challenging each team member to surpass their own limits and set new standards in the field. This commitment to excellence not only propels personal development but also ensures SGD consistently delivers exceptional results for its clients.
"*" indicates required fields
"*" indicates required fields