5 easy content marketing ideas Here at SGD, we identify Content Marketing as the process of planning, creating and developing digital content with the goal of attracting and retaining the intrigue of potential clientele. The end goal of your Content Marketing efforts is an exchange of goods or services for money – on a recurring…
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Take The Lead With so many elements to your online marketing strategy you probably think you’ve got lead generation covered. Between Google Analytics, AdWords and your ecommerce efforts you are on the money! But there’s another piece of software out there that gives you the edge to close the deals you don’t know about –…
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When it comes to website development, we share our thoughts with you on the reg, but what about design? Let’s talk about what goes into the visible elements of your website – the parts your visitors will actually see and read. Harness the Power of White Space Allow your readers time to breathe, and the…
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With the passing of the financial year, you’ve probably allocated your budget for the next. Or perhaps you’re still tinkering with your figures, and wondering where to place your money? Before you go dedicating ALL your dollars and cents, there’s one area in particular that we believe simply won’t fail you in terms of building…
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When it comes to developing websites, the most important question people ask themselves, is “who should I go with?”. And, while human nature tells us to acquire quotes and opt for the cheapest, it’s imperative that you find a situation that suits you best, for them to get the best results for you.
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A few years ago, we would have scoffed at writing a list of “pro’s” associated with DIY web builders, but with the advancements in online tools such as Squarespace and Wix, we’re happily eating our words. The rise of these web builders has eased the pressure off the techies by empowering the Average Joe to…
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There are a few functionalities and features that stand between making an ok website a GREAT website. And why would anyone publish anything less than GREAT, we say! The reasons websites fail to convert sales and impress their visitors vary. These particular digital faux pas are the ones most commonly found by our team when…
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If there is one thing you do for your digital business this year, make sure it’s on this list! Or better yet, adopt a few (or all!) of these online functions and enhance your digital strategy dramatically in 2018. It will be worth it! Stick to a digital comms plan Failing to plan, is planning to fail. Am…
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Are you ready for a Seriously Good Website Makeover in 2018? Because we sure are! Did you know that the average lifecycle of a website is approximately 3 years? It’s around this time that things start to feel a little stale in terms of design trends, functionality, fonts and colours. Think you’re ready for a make-over?…
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So, you want to start a blog, do you? Cool! That’s awesome! A blog is an epic way to communicate to your audience, and it shows that you have stories to tell, and valuable information to share. To help you navigate the process without the guess work, we’ve narrowed it down to three key areas….
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