SGD
  • Services
    • Strategy
      • Digital Strategy icon
        Digital Strategy Workshop
    • Websites
      • Website Design icon
        Website Design
      • eCommerce Websites icon
        eCommerce Websites
      • WordPress Development icon
        WordPress Development
    • Marketing
      • SEO Services icon
        SEO Services
      • Google Ads icon
        Google Ads
      • Website Growth Plans icon
        Website Growth Plans
    • Support
      • Website Support icon
        Website Support
  • Our Work
    • Portfolio
    • Case Studies
  • About
    • About SGD
    • Our Process
    • What Sets Us Apart
    • Testimonials
  • Resources
    • Insights
      • Read the Blog
      • The Four Pillars of SEO
      • WordPress Website Checklist
      • How to Optimise a Landing Page
    • Tools & Guides
      • Website Pricing
      • AI SEO Checklist
      • Google Ads Guide
      • Weekly Marketing Tips

    AI-Ready SEO Checklist

    Download

    AI Ready SEO Checklist Cover
  • Contact
Book a call
Menu

Blog

Separate Drafting from Editing to Simplify Content Creation

Marketing Monday
Simon Kelly

Written by: Simon Kelly

Last updated: February 5, 2026
Separate Drafting from Editing to Simplify Content Creation

Last week I had a call with productivity coach and YouTuber Carl Pullein, who helped me rethink how I approach writing and video creation.

Previously, I would go from idea to draft to edit to publish all in one day.

It usually felt rushed, mentally heavy, and the end result was rarely my best work.

Carl suggested a simple change: draft on one day, edit on another.

That one shift has been an absolute game changer for me!

Now when I draft, I focus purely on ideas and output, without worrying about polish or publishing.

Editing happens later, with fresh eyes and far less pressure.

It aligns with a well-known idea often attributed to Ernest Hemingway: “write drunk, edit sober.”

(I prefer coffee but to each their own).

If you create content and feel stuck, overwhelmed, or you’re generally not happy with the output – try splitting drafting and editing into two sessions.

Even drafting in the morning and editing later in the day can make a noticeable difference.

It’s a simple change, but I think it’s made my content better and the process far more enjoyable.

Share this article:

Author

Simon Kelly

Simon Kelly

Simon Kelly is the CEO and Head of Growth at Seriously Good Design. Simon started his first web design agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.

Read more posts by Simon Kelly

Unlock Weekly Insights To Improve Your Website

Want to improve your website and digital marketing? Sign up to Marketing Monday for practical, up-to-date strategies on SEO, Google Ads, and website performance—delivered weekly.

This field is for validation purposes and should be left unchanged.

No fluff, just results-driven advice. Unsubscribe anytime.

Next Article

TIG Brush: Global Site With Private Portal

TIG Brush: Global Site With Private Portal

January 27, 2026
Next
Website Launch: Windō - Blinds & Curtains in Hawthorn
Marketing MondayClient Spotlight

Website Launch: Windō – Blinds & Curtains in Hawthorn

New Tool: Lead Flow by SGD
Digital MarketingMarketing Monday

New Tool: Lead Flow by SGD

AI SEO: The 2026 Checklist
Digital MarketingAI Search & SEOMarketing Monday

AI SEO: The 2026 Checklist

Simple and Free UTM Builder
Digital MarketingMarketing Monday

Simple and Free UTM Builder

Why Website Design Matters in 2026
AI Search & SEODigital MarketingMarketing Monday

Why Website Design Matters in 2026

TIG Brush: Global Site With Private Portal
Client SpotlightMarketing Monday

TIG Brush: Global Site With Private Portal

Start a Project

This field is for validation purposes and should be left unchanged.
How can we help your business?*
Please select one or many
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
Start Now
Start Now

Tell us about your project

This field is for validation purposes and should be left unchanged.
How can we help your business?*
Please select one or many
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
  • Digital Services
  • Our Portfolio
  • About Us
  • Contact Us
  • Latest News

Services

  • Digital Strategy Workshop
  • Website Growth Plans
  • Website Design That Gets Seriously Good Results
  • Custom WordPress Website Development
  • Reliable SEO Services for Australian Businesses
  • Google Ads Management Services
  • Digital Marketing Consultant
  • Website Maintenance & Support

Useful Links

  • Web Design Process
  • Web Design Pricing
  • Four Pillars of SEO
  • Digital Marketing Strategy Guide
  • Web Design & Marketing Blog
  • Marketing Monday Newsletter
  • Digital Marketing Tools
  • About Us
  • Terms of Service
  • Privacy

Recent Blogs

  • Keyword Research: How to Choose Keywords For Your SEO Campaign
  • SEO 101: The Four Pillars of Effective SEO
  • How to Secure Your WordPress Website
  • Benefits of Hiring a Digital Marketing Consultant for Online Business Success
  • A Comprehensive Guide to Optimal Background Image and Video Sizes for Your Website
  • 8 Common Reasons for Drop in Your Website Traffic

Get In Touch

+61 3 4320 5687 +61 483 960 585 hello@sgd.com.au 88 Langridge St, Collingwood VIC 3066, Australia


Google Partner

© Copyright 2010 - 2026 Seriously Good Design PTY LTD.

ABN 63 166 835 392

Made with love in Melbourne, Australia

  • Melbourne Website Design Agency
  • Sydney Website Design Agency
  • Sydney Website Design Agency
  • Box Hill Website Design Agency
  • Brighton Website Design Agency
  • Brunswick Website Design Agency
  • Camberwell Website Design Agency
  • Carlton Website Design Agency
  • Doncaster Website Design Agency
  • Fitzroy Website Design Agency
  • Hawthorn Website Design Agency
  • Kew Website Design Agency
  • Richmond Website Design Agency
  • South Yarra Website Design Agency
  • St Kilda Website Design Agency
  • Surrey Hills Website Design Agency
  • Toorak Website Design Agency