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Blog

New Tool: Lead Flow by SGD

Digital MarketingMarketing Monday
Simon Kelly

Written by: Simon Kelly

Last updated: February 17, 2026
New Tool: Lead Flow by SGD

If you can’t clearly see which marketing channel is generating leads, then you’re flying in the dark.

Most marketing managers are juggling CRMs, spreadsheets and reports just to answer one question – “where did this lead come from?”

CRMs can work well, but setup is often complex. Spreadsheets can create friction and reporting takes too much time.

So we built a simpler option.

Lead Flow runs inside WordPress and:

  • Shows which channel each lead came from
  • Combines multiple form entires into a unified view
  • Lets you assign a value to each lead
  • Displays lead generation performance without leaving your website
  • Removes the need for messy spreadsheets
  • Avoids complex CRM setup

This creates more visibility, faster reporting and clearer decisions. All with less admin time and without leaving your WordPress dashboard.

We’ve been testing this internally and are now rolling it out to our SEO and Google Ads clients.

If you would like a quick demo, reply to this email or send me a message on LinkedIn.

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Author

Simon Kelly

Simon Kelly

Simon Kelly is the CEO and Head of Growth at Seriously Good Design. Simon started his first web design agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.

Read more posts by Simon Kelly

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