The Business Case for Blogging: What the Numbers Say
Blogging is one of the harder things in marketing to justify, and the objections are usually fair. Here is the case for it, the data behind it, and honest answers to the pushback.
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The 7 Issues That are Holding Back Your Visibility in AI
Getting recommended in the AI results is possible for any business. After completing more than 20+ AI Visibility Audits, there are a few common issues we see come up repeatedly…
How to choose which prompts to target for AI Search & GEO (template included)
If you’re looking to optimise your business and website to appear in AI search and GEO, then you first need to identify what you want to appear for. There is…
Key Points from Google’s Guide to Optimising Your Website for Generative AI Features
Google released a guide on optimising your website for generative AI features on Google search, and the advice might surprise you. I think this comes at a great time because…
The 7-11-4 Marketing System for Building Trust With Your Content
The 7-11-4 framework is a marketing concept that says it takes 7 hours of content, across 11 touch points, in 4 different channels for someone to make a buying decision. The framework…
What Is a Keyword Theme (And Why It’s the Key to SEO That Actually Works)
Most SEO campaigns fail because they try to do everything at once. Keyword themes are how we fix that. If you’ve ever worked with an SEO agency and felt like…
Website Launch: Windō – Blinds & Curtains in Hawthorn
We’ve recently launched a new website for Windō, a premium blinds and curtains showroom based in Hawthorn and Greensborough. The goal was to re-design their online presence to match the…
New Tool: Lead Flow by SGD
If you can’t clearly see which marketing channel is generating leads, then you’re flying in the dark. Most marketing managers are juggling CRMs, spreadsheets and reports just to answer one question – “where did…
AI SEO: The 2026 Checklist
Many businesses are still debating whether AI search matters and if it’s actually going to have an impact. Meanwhile, their competitors are getting cited by name. When someone asks ChatGPT,…
Simple and Free UTM Builder
UTMs help know where your traffic, leads and revenue is coming from. They help you understand the impact of your digital marketing campaigns. This is fantastic because it makes it possible to…
Why Website Design Matters in 2026
Website design is often treated as a visual exercise. Colours, fonts, and layouts. In reality, design is one of the strongest drivers of trust, engagement, and conversion on your website….
Separate Drafting from Editing to Simplify Content Creation
Last week I had a call with productivity coach and YouTuber Carl Pullein, who helped me rethink how I approach writing and video creation. Previously, I would go from idea to…
TIG Brush: Global Site With Private Portal
TIG Brush is an Australian manufacturer and global exporter, recognised as a market leader in weld cleaning and passivation technology. We partnered with TIG Brush to modernise their digital presence,…
Is Your Website Ready for AI?
In 2026, ChatGPT now receives more than 2.5 billion prompts every day. That alone tells us one thing clearly: AI is already part of the customer buying journey. If your website…
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