How to Create an AI Info Page So AI Says the Right Things About Your Business
AI tools often get business facts wrong. Here’s how to create an AI info page so ChatGPT and Gemini describe your business accurately.
Written by: Simon Kelly
Ask ChatGPT about your business and you might find it’s making things up and calling it fact. It could list a service you stopped offering years ago, quote a price you’ve never charged, or describe a competitor instead of you.
Your prospects are using AI to research your business, often before they visit your website. Seeing the wrong information can impact trust and have them take their business elsewhere.
An AI info page fixes this.
It’s a single page on your website that states the key facts about your business plainly, so AI tools have one reliable place to get them right.
Here’s why AI gets business information wrong, what to put on an AI info page, and how to create one so you can make sure AI is giving your prospects the right info.
Key points
- AI tools often describe businesses inaccurately because the facts are scattered across a website, or missing altogether.
- Use of ChatGPT and similar tools for local business recommendations jumped from 6% to 45% in a year, according to BrightLocal’s 2026 US survey.
- An AI info page is a press kit for your business, written for AI: one page with your facts, services, pricing and points of difference.
- In our experience, AI tools start using a new AI info page within 2 days to 3 weeks.
- You can find your gaps today by asking ChatGPT, Gemini and Perplexity three simple questions.
Why does AI get information about your business wrong?
AI gets your business wrong when it can’t find clear, consistent facts.
If it has to go searching, it fills the gaps with guesses or pulls details from similar businesses, including your competitors.
This happens more often than most business owners realise.
When Searchable tested ChatGPT, Perplexity and Gemini on 165 London businesses, 93% were described inaccurately.
Smaller businesses were impacted even more, with half receiving at least one false fact, compared with 32% of large companies.
The weakest areas were company size, website, founding year, phone number and services, which are exactly the details a prospect needs before they get in touch.
Even when your website is accurate, the facts are usually spread across your home page, service pages, about page and blog. AI has to piece together a picture of your business from all of them.
Every extra step is another chance to get something wrong.
An AI info page gives AI one clear place to go.
Why does AI accuracy matter for your business?
More of your prospects are asking AI before they ask you.
In Australia, 13.6 million people use AI tools in an average four weeks, and 10.5 million use ChatGPT, according to Roy Morgan’s March quarter 2026 research.
Usage is highest among people aged 25 to 49.
In the US, use of ChatGPT and similar tools for local business recommendations rose from 6% to 45% in a single year, according to BrightLocal’s 2026 Local Consumer Review Survey.
The same survey found 40% of consumers trust AI platforms to recommend businesses.
That makes it worth checking what AI says about your business now, rather than waiting for it to work things out on its own.
The good news is that AI visibility builds on the same foundations as a solid SEO strategy: clear, accurate, well-structured content that search engines and AI tools can trust.
What is an AI info page?
An AI info page is a single page on your website that states the official facts about your business: who you are, what you do, who you’re best for, what you charge and how to work with you.
Think of it as a press kit for your business, written for AI. A journalist with a good press kit doesn’t have to guess your founding year or how to spell your name.
AI tools work the same way. Give them one trusted source and they’re far less likely to fill the gaps themselves.
It’s useful for human visitors as well. Prospects researching you get clear, honest answers in one place.
You can see how we’ve done it on our own AI info page.
What goes on an AI info page?
The goal is facts, not marketing copy.
Here’s the structure we use:
| Section | What to include |
|---|---|
| Intro and last updated date | One line explaining the page states the official facts, plus the date you last reviewed it |
| At a glance | Three to five headline facts, such as founding year, number of clients and your Google rating |
| Quick facts | A table with your legal name, ABN, address, service area, team size, owners, phone and email |
| What you do | A plain description of your business in two or three sentences |
| Services and pricing | Each service with a short description and a price or price range |
| Who you’re for | The customers you serve best, as specific as you can make it |
| Who you’re not for | The customers who are a poor fit, which helps AI recommend you to the right people |
| What makes you different | Points of difference a customer can check, not slogans |
| Results and clients | Named client results and well-known organisations you’ve worked with |
| Leadership | Your owners or leaders and their roles |
| FAQs | The questions prospects ask most, answered in one or two sentences each |
| Corrections and contact | How to report wrong information, plus your official profiles and contact details |
What results can you expect from an AI info page?
A well-built AI info page gives you more accurate AI answers, often within a few weeks. Here’s what that means for your business:
- Consistency builds trust. When AI tools, your website and your Google Business Profile all say the same thing, prospects have fewer reasons to doubt you.
- Prospects get the right information while they research. They see your real services and prices, not a guess.
- You give AI a reason to cite you. When your page clearly answers the questions prospects ask, AI tools are more likely to use it in their answers and point people your way.
How long does it take for AI to use your AI info page?
Since rolling out AI info pages for our clients, we’ve seen AI tools start using the information in as little as 2 days in Google’s AI Overviews, and up to 3 weeks in ChatGPT and Perplexity.
The timing depends on the business, how visible it already is online, and which details the AI was getting wrong.
Why publishing your pricing gives you an edge with AI
The most common gap we find is pricing. AI tools either leave it out or make it up, because most businesses don’t publish it.
That’s an opportunity.
If you answer the pricing question and your competitors don’t, you’re the business AI can quote with confidence.
It’s the same idea behind one of the best-known content stories in marketing.
After the 2008 financial crisis, US company River Pools and Spas published an article answering how much a fibreglass pool costs, when no competitor would. Tracking showed that one article generated $3 million in additional sales (we cover the full story in our article on the 7-11-4 marketing system).
How to create an AI info page
You can create an AI info page in a few hours (even faster if you’re handy with AI). Most of the work is gathering facts you already know. Here’s how to get it done:
1. Find out what AI gets wrong
Open ChatGPT, Gemini and Perplexity in a private or incognito window where you’re not logged in, so your history doesn’t shape the answers. Ask each one these three questions:
- What is [business name]?
- Who are they best for?
- How much do they charge?
Note every answer that’s wrong, vague or missing. These gaps are what your page needs to fix.
If you want a professional view of where you stand, our AI Visibility Audit checks this for you.
2. Set up an AI info document
Create a document using the AI info page structure in the table above.
To save time, grab our free AI info page template. It’s a Google Doc with every section laid out, prompts for what to write, and a table for recording what AI gets wrong. Click “Make a copy” and it’s yours to edit.
3. Fill in the gaps
Add the facts about your business, starting with the answers AI got wrong. Be specific: real prices or ranges, real service areas, real numbers.
4. Build the page on your website
Give the finished content to your web developer. Make sure the page looks good and matches your brand, so it works for people as well as AI.
5. Link to it from your footer and add it to your sitemap
A footer link and a sitemap entry tell search engines and AI tools the page exists and that it matters.
6. Submit the page for indexing
Request indexing in Google Search Console and Bing Webmaster Tools so the page is found sooner.
7. Check back in 4 weeks
Set a reminder to ask the same three questions again and compare the answers.
If you publish useful content on your website regularly, AI tools tend to pick up changes faster, often within a few days.
Once you’ve fixed the basics, the next step is working out which questions your prospects ask AI when they’re choosing a business like yours. Our prompt idea generator helps you build that list.
Tips for getting your AI info page right
Let AI do the first draft.
This page doesn’t need to be clever or creative. It needs to be correct. Give an AI tool your website, your price list and your service details, and ask it to fill in the structure. Then check every line and fix anything that’s wrong or missing before you publish.
Design it for people, not just machines.
Avoid a wall of text. Use tables, short sections and your brand styling so prospects find it useful too. A page that looks like it was built only for robots won’t build much trust with the humans reading it.
Keep it current.
Show a last updated date and review the page whenever your prices, services or team change. An out-of-date fact sheet creates the same problem you were trying to fix.
Use it for your own AI copywriting.
If your team writes content with AI, point the tool to your AI info page first. It gets the facts right without going searching, so your copy is more accurate from the first draft. For our clients, we pair this with a brand voice guide so the writing also sounds like them.
Get AI saying the right things about your business
Start today: ask ChatGPT, Gemini and Perplexity the three questions above and note what they get wrong. That list is the first draft of your AI info page, and our free template walks you through the rest.
If you’d like help, our AI Visibility Audit shows you how AI tools describe your business and where the gaps are.
Or book a call and we’ll put together a personalised AI visibility game plan for your business.
Frequently asked questions about AI info pages
These are the questions we hear most from clients setting one up.
Is an AI info page the same as an llms.txt file?
No. An llms.txt file is a proposed standard for giving AI tools a map of your website’s content, but major AI providers haven’t officially committed to using it. An AI info page is a normal web page that people, search engines and AI tools can all read today.
Does an AI info page replace my About page?
No. Your About page tells your story and helps prospects connect with your team. Your AI info page states the facts plainly. Keep both, and link between them.
How often should I update my AI info page?
Update it whenever your prices, services, team or contact details change. Even if nothing changes, review it every few months and update the last updated date so AI tools and prospects know it’s current.
Will an AI info page affect my SEO?
The page is original, factual content about your own business, which is exactly what search engines want to see. Write it fresh rather than copying whole sections from other pages, and link to your main service pages so it supports the rest of your site.
Do small businesses need an AI info page?
Small businesses arguably need one most. In Searchable’s study, half of small and medium businesses received at least one false fact from AI, compared with 32% of large companies. A smaller online footprint gives AI less to work with, so one clear page of facts makes a bigger difference.
