Is your digital marketing strategy bringing in the business you hoped it would?
It’s all well and good to set up a digital content calendar with excellent content, and strong call to actions, but how will people find you? We know that one of the biggest website drivers is Google. And, we all want our websites listed on the first page of Google, right? This is the goal behind a SEO and PPC strategy – to work with the Google algorithm and see your website ranked as high as possible.
What does PPC and SEO stand for?
PPC: PPC stands for “pay per click” advertising. Google AdWords is an advertising platform designed to position your ads in the Google Search Result Pages, Google Products and to thousands of other websites that participate in the AdWords program. This platform is the most popular PPC Advertising tool and is therefore favoured by SGD SEO strategists.
SEO: SEO stands for Search Engine Optimisation and its sole purpose is to help rank your site in the search engine results pages of Google, Yahoo, and Bing. In order to achieve that, you need to make sure that your website is search engine friendly.
SEO is crucial for your website to achieve those desirable high rankings. Enhanced SEO services from SGD include:
- SEO optimisation on site launch,
- keyword research,
- on page SEO website development,
- Google Page Speed Insight Tests,
- Performance Optimisation,
- Off Page link building,
- Social Media integration,
- and Google Business implantation.
See our complete list of SGD SEO Plans right here.
What makes a successful Digital Strategy?
We ensure that all SEO elements are active when it comes to your content pages, blogs, and e-newsletters. This means we apply meta descriptions, alt tags, and SEO titles to your published content. These items make a huge impact to your visibility and google ranking.
PPC (pay per click advertising)
Launching a successful PPC campaign can be overwhelming. That’s why we provide this as a SEO service. Referred to as “pay per click advertising”, PPC focuses on targeted advertising where you will be charged a fee each time a client is lead to your page via their advertisement. Search engine advertising, for example, advertising your page via Google, is the most popular form of PPC.
Social Media is a powerful SEO tool. Setting up the appropriate social media platforms and linking them to your site is vital for optimum SEO. The more clicks your site receives, the more trusted the content is perceived by Google, therefore being pushed higher by the Google algorithm. Social media linking within your site is also highly beneficial as the inbound and outbound linking complement each other in terms of SEO.
Email Marketing / e-newsletters
Ecommerce is vital for your digital marketing strategy as it builds your database, encourages sales, and therefore traffic to your website. This is where it impacts your SEO ranking. By encouraging engagement, site visits, and link building within your site, your SEO is therefore affected. It isn’t necessarily a direct link, however the evidence is there that by linking back to your site and blog from your e-newsletter you will continue to support your SEO strategy.
One of the first things we recommend to clients wanting to boost their SEO ranking is to add a blog to their site. A blog provides you with the opportunity to post more content which in turn provides you with more opportunities to be indexed by Google. The more content you publish, the more keywords and SEO titles available to be selected by the Google algorithm. WordPress blogs are easy to update and are the go-to blog for many of our clients – and yep, we use them too! We love the option for adding plugins to help with SEO, readability, and all those other things that might help you penetrate your market and rank well in Google.
PPC Advertising and SEO strategies are the most powerful tools in terms of driving website traffic and search engine marketing. We believe that they work best together as they work in very different ways.
Want to team up with us? Our in-house SEO expert will provide you with the following:
- Content assessment
- Key word utilisation
- Performance optimisation
- As well as all testing phases.
See our SEO Packages right here.
Our goal will be to increase your search ranking, and hopefully outrank your competitors. In addition to this, a professional AdWords strategy will help to elevate these efforts further.
SGD focuses on developing fully customisable websites which are operated by highly customisable, and top performing, WordPress Content Management Systems. This allows us to achieve outstanding websites and ecommerce goals for our clients.
If you’re ready to turbo charge your digital content strategy today, let’s get started! Contact us here.