James Fulton – Director
When it comes to developing a website for your restaurant, there are a few key things that come into play.
Firstly, what does your website need to “do” for your restaurant? Does it need to work as a landing page which showcases your style of food and location? Or does it need to take bookings, feature downloadable menus, Google maps, and data catchment to enhance your marketing efforts?
When we deliver websites to restaurants, we provide an array of options to suit our client’s digital goals and budgets. There are a few key elements that we recommend when designing and developing your website. These include professional photography, on-brand theming, smart functions, and more.
First impressions count. When we develop websites for the hospitality industry, we recommend our clients engage with a professional photographer. We believe that launching a new website is an opportunity to define your restaurant as a leader in your industry.
Food photography itself is a fine art and can be the defining factor for visitors to book that event or group booking for Saturday night. How you showcase your food and beverage is important and so is showcasing your seating areas, and anything else you may offer. Photography will provide a visual answer questions that your visitors may have, such as child friendly areas, so they can visualise themselves dining at your establishment.
Our goal is to portray the vibe of your establishment via web design. We develop a colour palette based on your logo, your interior décor, and the overall mood of your restaurant. We want to depict your venue in a way that ensures your visitors know what to expect. When customers know what to expect, they are equipped with the knowledge to make a booking.
We take your visitors on a journey through your establishment with smart layout and functionalities. We provide user friendly design which ensures smooth navigation and leaves your visitors feeling positive about their experience with your site. This ensures they will feel comfortable visiting again.
Booking tools are a popular feature with our clients. We can implement tools and systems that will free-up your administration time and streamline your bookings and enquiries. We work with several platforms and can help you run a smooth operation which requires fewer man hours.
Event calendars tell your clients what’s on at your venue. Whether it’s Taco Tuesday, Happy Hour Friday or a seasonal event, you can create a place for customers to stay informed. This is easily updated by your staff as we set you up with an easy to use content management system.
Payment gateways will allow you to take transactions via your website. We find this useful for venues that sell tickets to special events such as Melbourne Cup, those that require deposits for large bookings, and gift vouchers sales which have been a popular feature for our clients.
Responsive Designs means to translate seamlessly across all devices (smart phones, tablets and desktops) with a ratio-perfect design. It also means to translate across all browsers. This means that all your visitors will experience your website at its best. This has become a standard web design practice for all good designers
Website design, Wordpress, eCommerce
Website design, Wordpress, Graphic design
Website design, Wordpress, Branding, Graphic design
Here at SGD we focus on great design. We work hard to understand your business goals and the core of who you are and what you do. This helps us bring your vision to life through smart design, forward-thinking features, superior visuals including professional photography and those added extras like social media integration, photo galleries and more. We help you stand out in what can be a crowded marketplace and find your own digital space.
Get in touch now for a free consulting session to help grow your online presence.
Fill in the enquiry form below and our friendly staff will be in touch. Let’s give your business the boost it needs!