First Focus

First Focus cover for first screen

First Focus is a leading all-in-one Managed Service Provider for mid-market Australian businesses that provides high-quality, reliable, and cost-effective IT services.

The company is built on curiosity, communication, a solution-driven approach, simplicity, customer satisfaction, and a growth focus. They offer a wide range of services, including business intelligence, financial services IT support, offshore staff outsourcing, and aged care IT support services.

First Focus upper photo

About the Project

First Focus needed a site to elevate its digital presence. As a company that specialises in delivering top-notch IT services, First Focus sought to solidify its position as the Managed Service Provider of choice for mid-market Australian businesses. They partnered with SGD to create a website that not only showcases their commitment to quality, reliability, and cost-effectiveness but also optimises user experience and facilitates robust lead generation.

Their target audience comprises IT Managers in organisations ranging from 100 to 500-seat businesses, as well as mid-market organisations and firms with in-house IT that require additional support. The primary objective of the new website is to assist this audience in comprehending the depth and breadth of the services they offer, along with their extensive industry experience.

The ideal website would be designed with efficient navigation features to allow users to easily find the information they need, initiate direct contact, review case studies, stay updated with company news, and connect with their social media profiles. The website is more than just a digital storefront; it’s a comprehensive resource tailored to meet the unique needs of IT Managers.

Our Solution

SGD worked closely with First Focus to create a custom website that reflects its brand identity while highlighting its key selling points. Our approach included the following:

  1. Flagship Website Design: We worked closely with First Focus to design a professional website that encapsulates the company’s stature in the industry. With comprehensive strategy and planning, which involved creating detailed sitemaps, rendering mockups, and curating wireframes, we built a solid foundation for the site. To enhance user engagement and interaction, we incorporated dynamic animations into the site design.
  2. Optimised Website Development: We emphasised streamlined performance throughout the developmental stage, ensuring fast page loading times to offer an optimal user experience. We targeted a score of 90-100 for all pages, allowing for smooth navigation and reducing the likelihood of users abandoning the site due to performance issues. We also focused on keyword research and SEO optimisation to enhance the site’s visibility in search engine results, thereby widening its reach to potential clients.
  3. Content Management System: SGD implemented a user-friendly content management system (CMS) that allowed First Focus to easily build new pages, update imagery, and publish content on the website without requiring technical expertise.
  4. User Experience:  To ensure a positive user experience, we designed the site with efficient navigation and a clear presentation of the myriad services offered by First Focus. We integrated HubSpot forms for seamless lead generation – a key element in lead generation. Furthermore, we meticulously implemented a robust 500+ page website to comprehensively showcase the breadth and depth of the company’s offerings, thereby providing users with a thorough understanding of First Focus’s capabilities and services.


The partnership between First Focus and SGD resulted in an engaging, user-friendly website that seamlessly highlights the company’s key selling points. Here are some of the results achieved:

  • Modern Website Design: The new website boasts a modern and professional design that accurately aligns with First Focus’s brand image.
  • Improved User Experience: With efficient navigation, clear presentation of services, and dynamic animations, the new site offers an enhanced user experience, making it easier for clients to find the information they need.
  • Increased Visibility: SGD’s keyword research and SEO optimisation efforts have resulted in increased visibility for the website, allowing First Focus to reach a wider audience of potential clients.
  • Brand Positioning: The new website solidifies First Focus’s position as a leading Managed Service Provider for mid-market Australian businesses and emphasises their commitment to quality, reliability, and cost-effectiveness.
  • Streamlined Lead Generation: With HubSpot forms integrated into the site, First Focus has experienced a significant increase in lead generation and has been able to secure more clients.

Overall, SGD ‘s collaboration with First Focus has resulted in a successful website that exceeds the client’s expectations and effectively showcases its unique services and capabilities.

First Focus middle photo

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