The product pages on your shop are your key selling points for your products and should be treated as if they are the first and last place that you can sell to your customer.
Think about the information someone needs to make a decision to purchase not only the product, but from you.
How much is shipping? What size is it? Will it fit me? Will it affect my allergies? Is the checkout secure? Can I get a discount? What other products work well with this one? Think about what other questions your customer might ask and be sure to answer these on your product pages.
This is your chance to make a pleasurable shopping experience for your customers and to increase your revenue.
The below infographic shows the 21 key elements that should be on every one of your product pages.
Infographic by- Invesp
Here’s the list is a more copy-paste friendly format:
- High quality product images
- Highlight discounts
- Product zoom feature
- Multiple view images of single products
- Product demo videos
- User-friendly navigation
- Have a clear call to action
- Product search function
- Create killer product copy
- Free shipping
- User friendly fonts when creation of website (also called as creation de site web)
- Use emotional triggers
- Offer product customisation when possible
- Consumer reviews
- Show similar products
- Social media buttons
- Email a friend button
- Live chat feature
- Maximise trust factor
- Building customer confidence
- Remove unnecessary elements
