Which is Better for Your Business Website?
October 6, 2025 — Simon Kelly
When building a website, you want to make sure you’re investing in something that will serve your organisation for the long term.
The problem is, many web agencies take shortcuts and use pre-made WordPress themes or resource-heavy page builders.
While these may speed up a project in the short term, they often create long-term issues with performance, maintenance, upgrade compatibility, and the potential for security holes.
That’s where SGD Content Blocks stand apart.
Built as a lightweight, flexible system, Content Blocks give marketing teams and business owners an easier way to manage websites without the headaches of traditional WordPress page builders.
In this article, we’ll compare Content Blocks against other WordPress page builds so you can make an informed decision for your website project.
Key Points:
WordPress page builders such as Elementor, Divi, Beaver Builder, and Bricks dominate the mass market, but they often introduce more problems than they solve:
Performance issues: They require more plugins and resources to run, which slows websites down and makes them harder to secure
Unnecessary features: Page builders try to appeal to everyone, which means they’re full of extras your business doesn’t need
Fragile updates: A single update can break your layouts, creating urgent, costly fixes
Design expertise required: Although they offer complete design flexibility, that flexibility means you need a skilled designer or developer to keep things looking professional
Ongoing testing needed: Every new design or update requires testing across multiple devices to ensure a consistent experience
Taking a shortcut on your project now often creates expensive problems down the track.
SGD Content Blocks were designed to solve these challenges.
Unlike heavy page builders, Content Blocks are built using Advanced Custom Fields (ACF), which keeps them lightweight and highly efficient.
Think of them as Lego bricks for your website.
Each block is custom-designed to align with your brand and project goals. Once your site is built, you’ll have a library of on-brand Content Blocks ready to drag and drop into place.
This means you can quickly build new pages without worrying about design consistency or technical issues.
Key benefits:
With Page Builders (Elementor, Divi, Beaver Builder, Bricks):
With SGD Content Blocks:
CyberCX needed a fast, scalable website that empowered their marketing team. By moving to SGD Content Blocks, they:
For Melbourne Montessori College, website management had become a barrier to marketing success. With Content Blocks, they:
Dedes Group required a flexible, centralised system for multiple venues and events. With Content Blocks, they achieved:
Taking shortcuts with pre-made WordPress themes and bulky page builders may feel faster upfront, but they almost always lead to problems later.
From slow load times to costly redesigns and development costs, the long-term risks can outweigh any short-term savings.
SGD Content Blocks give your business a future-read WordPress website framework.
It’s lean, scalable, and designed to adapt as your business grows. Whether you’re focused on SEO, conversions, or marketing efficiency, Content Blocks keep your site secure, easy to manage, and ready for long-term success.
Ready to simplify and future proof your WordPress website?
Explore our web design services or book a call with our team to see how SGD Content Blocks can transform your business website.
Common questions about website location pages for SEO and AI visibility.
Not at all, you’ll still get a fully custom site design. Once your site is complete, Content Blocks act like Lego bricks, giving you pre-made, on-brand elements to build new pages quickly. If you need new blocks for your web page after the site is launched, they can be designed and added by our web team.
There’s no lock-in. Any development team with knowledge of HTML, CSS, and ACF can maintain or extend your Content Blocks system. We are regularly updating and improving our system to align with emerging AI technologies, which our clients benefit from by continuing to partner with us as their web agency of choice.
Not at all – it’s as easy as using Microsoft Word or Apple Pages (perhaps even easier). You simply add blocks, edit content, and publish. You can also preview changes before going live so you know exactly how it’s going to look on the front end. What’s even better is that every block has been tested on desktop, mobile and tablets across all modern browsers so you can just focus on your content.
Because Content Blocks are lightweight and free of unnecessary code, they load faster and provide a cleaner structure. This improves SEO performance compared to plugin-heavy page builders that slow sites down and increase maintenance costs.
Simon Kelly is the CEO and Head of Growth at SGD. Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.
Want to improve your website and digital marketing? Sign up to Marketing Monday for practical, up-to-date strategies on SEO, Google Ads, and website performance—delivered weekly.
No fluff, just results-driven advice. Unsubscribe anytime.