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WordPress Page Builders vs SGD Content Blocks

Which is Better for Your Business Website?

October 6, 2025 — Simon Kelly

WordPress Page Builders vs SGD Content Blocks

When building a website, you want to make sure you’re investing in something that will serve your organisation for the long term.

The problem is, many web agencies take shortcuts and use pre-made WordPress themes or resource-heavy page builders.

While these may speed up a project in the short term, they often create long-term issues with performance, maintenance, upgrade compatibility, and the potential for security holes.

That’s where SGD Content Blocks stand apart.

Built as a lightweight, flexible system, Content Blocks give marketing teams and business owners an easier way to manage websites without the headaches of traditional WordPress page builders.

In this article, we’ll compare Content Blocks against other WordPress page builds so you can make an informed decision for your website project.

Key Points:

  • Page builders like Elementor, Divi, and Beaver Builder often slow sites down and create long-term issues
  • SGD Content Blocks are lightweight, built on ACF, and custom-tailored to your brand
  • Content Blocks simplify content management for marketers while improving performance and SEO
  • Real-world results: CyberCX, Melbourne Montessori College, and Dedes Group all achieved measurable success using Content Blocks

The Problems with WordPress Page Builders

WordPress page builders such as Elementor, Divi, Beaver Builder, and Bricks dominate the mass market, but they often introduce more problems than they solve:

Performance issues: They require more plugins and resources to run, which slows websites down and makes them harder to secure

Unnecessary features: Page builders try to appeal to everyone, which means they’re full of extras your business doesn’t need

Fragile updates: A single update can break your layouts, creating urgent, costly fixes

Design expertise required: Although they offer complete design flexibility, that flexibility means you need a skilled designer or developer to keep things looking professional

Ongoing testing needed: Every new design or update requires testing across multiple devices to ensure a consistent experience

Taking a shortcut on your project now often creates expensive problems down the track.

How SGD Content Blocks Work

SGD Content Blocks were designed to solve these challenges.

Unlike heavy page builders, Content Blocks are built using Advanced Custom Fields (ACF), which keeps them lightweight and highly efficient.

Think of them as Lego bricks for your website.

Each block is custom-designed to align with your brand and project goals. Once your site is built, you’ll have a library of on-brand Content Blocks ready to drag and drop into place.

This means you can quickly build new pages without worrying about design consistency or technical issues.

Key benefits:

  • No design knowledge required
  • Pre-tested across all devices, so your content always looks right
  • No risk of page builder updates breaking layouts
  • Fixed costs for creating new Content Blocks
  • Marketing teams can focus on messaging, not technical headaches

Content Blocks vs Page Builders: A Practical Comparison

With Page Builders (Elementor, Divi, Beaver Builder, Bricks):

  • Full design flexibility, but requires design expertise
  • Updates can break layouts and cause downtime
  • Slower websites, more plugins, and increased security risks
  • Bloated with features you don’t need
  • Often requires a page builder expert to manage effectively

With SGD Content Blocks:

  • Focused flexibility: create consistent, on-brand pages without design struggles
  • Simple for marketers: no design knowledge required
  • Pre-tested across devices, so you can publish with confidence
  • No reliance on plugin-heavy page builders
  • Cost-effective and scalable with predictable pricing for new blocks

Case Studies: Content Blocks in Action

CyberCX Website

CyberCX needed a fast, scalable website that empowered their marketing team. By moving to SGD Content Blocks, they:

  • Increased website speed from 6 seconds to less than 3 seconds
  • Simplified content management so their marketing team could quickly produce press releases,
  • thought leadership blogs and on-brand service pages
  • Dominated SEO results with a clear, conversion-focused page structure

View the CyberCX website

Melbourne Montessori College Website

For Melbourne Montessori College, website management had become a barrier to marketing success. With Content Blocks, they:

  • Reduced operational costs for simple website changes
  • Demonstrated their unique capabilities through custom website design
  • Increased conversions and enrolments thanks to simplified website structure

View the MMC website

Dedes Group Website

Dedes Group required a flexible, centralised system for multiple venues and events. With Content Blocks, they achieved:

  • Custom designs while maintaining brand consistency
  • Centralised content management to reduce operational costs
  • Shared tools and SEO structure that drives more traffic and enquiries
  • Faster rollout of new venue websites as the group grows

View the Dedes Group website

Why Future-Proofing Your Website Matters

Taking shortcuts with pre-made WordPress themes and bulky page builders may feel faster upfront, but they almost always lead to problems later.

From slow load times to costly redesigns and development costs, the long-term risks can outweigh any short-term savings.

SGD Content Blocks give your business a future-read WordPress website framework. 

It’s lean, scalable, and designed to adapt as your business grows. Whether you’re focused on SEO, conversions, or marketing efficiency, Content Blocks keep your site secure, easy to manage, and ready for long-term success.

Take the Next Step

Ready to simplify and future proof your WordPress website?

Explore our web design services or book a call with our team to see how SGD Content Blocks can transform your business website.

FAQs

Common questions about website location pages for SEO and AI visibility.


01

Will Content Blocks limit my design flexibility?

Not at all, you’ll still get a fully custom site design. Once your site is complete, Content Blocks act like Lego bricks, giving you pre-made, on-brand elements to build new pages quickly. If you need new blocks for your web page after the site is launched, they can be designed and added by our web team.

02

Can other developers use this system, or am I locked in with SGD?

There’s no lock-in. Any development team with knowledge of HTML, CSS, and ACF can maintain or extend your Content Blocks system. We are regularly updating and improving our system to align with emerging AI technologies, which our clients benefit from by continuing to partner with us as their web agency of choice.

03

Is it hard to learn how to use Content Blocks?

Not at all – it’s as easy as using Microsoft Word or Apple Pages (perhaps even easier). You simply add blocks, edit content, and publish. You can also preview changes before going live so you know exactly how it’s going to look on the front end. What’s even better is that every block has been tested on desktop, mobile and tablets across all modern browsers so you can just focus on your content.

04

Why are Content Blocks better for SEO than page builders?

Because Content Blocks are lightweight and free of unnecessary code, they load faster and provide a cleaner structure. This improves SEO performance compared to plugin-heavy page builders that slow sites down and increase maintenance costs.

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Author

Simon Kelly

Simon Kelly

Simon Kelly is the CEO and Head of Growth at SGD. Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.

Read more posts by Simon Kelly

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