Our Web Design Process
We design custom WordPress websites that not only look great, but function as powerful marketing and sales tools for our clients. Here's how we do it.
1. Website Strategy
TIMEFRAME: WEEK 1
Before building a website or launching a digital marketing campaign, you need a clear strategy.
This is more than a project scope—it’s a strategic roadmap that clarifies your objectives, identifies your target audience, and sets the foundation for business growth.
In this step, we’ll collaborate with your team to define your ideal customer, analyse competitors, and uncover growth opportunities.
2. Website Sitemap
TIMEFRAME: WEEKS 2 & 3
Once we’ve mapped out your strategy, we create a visual sitemap outlining all the necessary pages.
This helps align our team and yours on how best to structure information for maximum clarity, engagement, and conversions.
3. Wireframing
TIMEFRAME: WEEKS 2 & 3
With a clear strategy and sitemap in place, we’ll lay out the structure of key pages in web page wireframes.
This step ensures a logical flow, provides a structure for your web page content, simplifies the design and development process, and sets up your website for success by focusing on usability and achieving business goals.
4. Content Creation
TIMEFRAME: WEEKS 3 – 6
A great website needs great content.
At this stage, we’ll use the website strategy and wireframes as a foundation to write professional website copy to align with your messaging, target audience, and SEO strategy.
This ensures your website not only looks great but also communicates effectively and drives conversions.
5. Website Design
TIMEFRAME: WEEKS 3 & 4
Now, we bring your website to life with a professional design that reflects your brand and strategy.
We begin with the homepage, ensuring it sets the right tone, before designing the inner web pages for an engaging user experience.
Our goal is to create a website that:
- Builds trust and credibility
- Establishes your authority
- Engages and converts visitors
- Supports long-term business growth
6. Website Development
TIMEFRAME: WEEKS 4 – 6
Once the design is approved, we transform it into a fully functional WordPress website.
Unlike many agencies, we don’t use prebuilt themes or complex page builders that compromise performance and flexibility.
Instead, we custom-build each design for long-term reliability, speed, and ease of management.
This approach ensures your website is:
- Fast-loading for a user experience and SEO performance
- Easy to edit without technical expertise
- Secure and built to last, providing long-term stability and performance
7. Content Integration
TIMEFRAME: WEEKS 6 & 7
With your WordPress website designed and developed, we’ll integrate your final content—including copy, images, videos, and interactive elements—to bring the site to life.
We’ll handle the initial content upload, ensuring everything is properly formatted and aligned with the design. Then, we’ll show you how to make minor updates yourself so you can manage content efficiently.
This step ensures a polished, high-quality user experience that looks and functions as intended.
8. Website Launch
TIMEFRAME: WEEK 8
With your website built and content finalised, we freeze any further changes to conduct a thorough review.
During this time, we perform quality assurance testing to ensure everything functions correctly and looks great across mobiles, tablets, and desktops.
Once everything is approved, we take your website live, so you can start promoting it and using it as a foundation for business growth.
9. Website Support
TIMEFRAME: WEEK 9+
Every website launch includes a 30-day warranty covering free bug fixes and minor adjustments, ensuring everything runs smoothly.
We also provide training resources so you can confidently manage your website content.
For ongoing peace of mind, our Website Care Plans handle updates, security, and performance monitoring—keeping your site secure, fast, and hassle-free.
10. Website Growth Plans
A great website is just the beginning!
To drive traffic and generate leads, you need ongoing digital marketing.
Our team helps you grow with SEO and Google Ads campaigns that put your business in front of the right people and give your business the competitive edge.
Let’s build a website that helps your business grow
Click the link below to tell us about your business goals and we’ll design a website to help you achieve them.
Here’s what our clients say
Dan Pejic
ISCRR
James and the team did a fantastic job designing an attractive and easy to navigate site for our organisation. We had a few challenges throughout the project and SGD were very patient and responsive to our needs. Would definitely work with SGD in the future.
Craig Alexander
Formero
SGD has done an amazing job with our website. Right from the beginning, James and his team were thorough, professional, and process-driven. During the website build, they used a project management system, which allowed for project transparency and easy communication.
This is the fourth WordPress website I have implemented for different businesses and the website SGD designed and built is by far the best. The final website was free from errors and saved me hours of proofing, compared to other developers.
I highly recommend speaking to James and his team for your next website build. Also, a big shout out to Ismay from SGD for the awesome work she did managing the whole build process.
Andrew Stellas
MF Freight
Was a pleasure to work with James and Ismay who helped us plan, design and build a new website for our company!
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