A great website doesn’t start with visuals – it starts with structure.
While wireframes map out what goes on each page, sitemaps define how those pages are organised and connected.
This month, we’ve created a free resource to help you build stronger foundations with a well-planned sitemap.
One that gives every page a clear purpose and guides users through the buying journey on your website.
Here’s what’s covered in the template:
- Purposeful page planning: Every page should serve a goal, not just take up space
- Logical flow: Organise pages in a way that mirrors how users explore and make decisions
- SEO-friendly structure: Help search engines (and people) understand your site at a glance
- Streamlined navigation: Make sure important pages are always just a click or two away
Your sitemap isn’t just for developers, it’s a strategic tool that helps you think bigger, simplify your message, and ensure your website supports the future growth of your business.
Author
Simon Kelly
Simon Kelly is the CEO and Head of Growth at SGD. Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.
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