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Simple and Free UTM Builder

Digital MarketingMarketing Monday
Simon Kelly

Written by: Simon Kelly

Last updated: February 17, 2026
Simple and Free UTM Builder

UTMs help know where your traffic, leads and revenue is coming from. They help you understand the impact of your digital marketing campaigns.

This is fantastic because it makes it possible to track every ad, click and conversion.

The problem is that UTM tracking can be incredibly complex and difficult to set up, making it more admin than it’s worth to create the tracking in the first place.

That’s where the free UTM builder comes in.

It makes it easy to build UTMs that are suitable for Google Ads, Meta Ads, email and more.

Just open the web page, add in your UTM data and the URL will be created dynamically so you can just copy and paste.

Learn More

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Author

Simon Kelly

Simon Kelly

Simon Kelly is the CEO and Head of Growth at Seriously Good Design. Simon started his first web design agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.

Read more posts by Simon Kelly

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