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Separate Drafting from Editing to Simplify Content Creation

Marketing Monday
Simon Kelly

Written by: Simon Kelly

Last updated: February 5, 2026
Separate Drafting from Editing to Simplify Content Creation

Last week I had a call with productivity coach and YouTuber Carl Pullein, who helped me rethink how I approach writing and video creation.

Previously, I would go from idea to draft to edit to publish all in one day.

It usually felt rushed, mentally heavy, and the end result was rarely my best work.

Carl suggested a simple change: draft on one day, edit on another.

That one shift has been an absolute game changer for me!

Now when I draft, I focus purely on ideas and output, without worrying about polish or publishing.

Editing happens later, with fresh eyes and far less pressure.

It aligns with a well-known idea often attributed to Ernest Hemingway: “write drunk, edit sober.”

(I prefer coffee but to each their own).

If you create content and feel stuck, overwhelmed, or you’re generally not happy with the output – try splitting drafting and editing into two sessions.

Even drafting in the morning and editing later in the day can make a noticeable difference.

It’s a simple change, but I think it’s made my content better and the process far more enjoyable.

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Author

Simon Kelly

Simon Kelly

Simon Kelly is the CEO and Head of Growth at Seriously Good Design. Simon started his first web design agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.

Read more posts by Simon Kelly

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