Google’s AI Mode: Get Seen in the New Search
October 19, 2025 — Simon Kelly
Google’s AI Mode has officially launched in Australia.
This new feature brings a more conversational experience to search, where users get instant summaries, product comparisons, and brand mentions – often without clicking through to a website.
That means we’re entering the era of zero-click marketing.
It’s no longer just about ranking for clicks. It’s about making sure your brand appears as a trusted citation in AI answers, local listings, and customer research tools.
If your brand is visible and credible – even without the click to your website – you’re still part of the conversation, customer journey and on track to win more business.
We’ve updated our guide: Google’s AI Mode: Get Seen in the New Search
If you’d like help creating an SEO strategy to make the most of AI search, contact us and let’s build a tailored SEO game plan for your business.
Author
Simon Kelly
Simon Kelly is the CEO and Head of Growth at SGD. Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.
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