Google Ads Campaign Checklist

We recently shared our Google Ads Guide for Marketing Managers, and the feedback was clear: marketing managers want practical tools to measure ROI and campaign success.

So, we created a checklist you can use before launching your next Google Ads campaign.

This 7-phase checklist covers everything you need to oversee campaigns with confidence:

1. Review
2. Set Up
3. Plan
4. Build
5. Launch
6. Manage
7. Optimise

This isn’t about learning every feature inside Google Ads – it’s about knowing which levers matter and how to hold your Google Ads Agency or team accountable.

Download the checklist here.