Attribution is one of the most important and most difficult parts of digital marketing.
To justify budgets and make better decisions, marketers need to know which channels are driving traffic, leads, and revenue.
Teams rarely align on which attribution model to use and how to report it effectively, whether it’s first touch through Google Ads, or last touch from email marketing.
The tool “Attributor” makes this easier.
It connects directly with popular WordPress form tools like Gravity Forms and captures the source of every website enquiry and passes it to your CRM.
That means you’re able to attribute actual revenue to your channels, not just leads and conversions.
It works by automatically identifying where each lead or purchase came from, whether it’s SEO, Google Ads, ChatGPT, or another channel without relying on UTM parameters.
What makes this even more powerful is that the attribution data can be passed directly into your CRM, including platforms like HubSpot, HighLevel, Zoho, Pipedrive, and Salesforce.
We use Attributor with our SEO and Google Ads clients to give clear visibility over what’s actually working and where leads are coming from.
If you want better reporting and clearer ROI conversations, this is a simple but powerful upgrade.
