Why Your Business Should Hire a Digital Marketing Consultant

How Digital Marketing Consultants Can Elevate Smaller Businesses

In an increasingly digital world, having robust marketing strategies that effectively utilise digital channels is more essential than ever. A well-crafted digital marketing campaign can elevate your business’s online presence and foster substantial growth. But navigating the intricate world of online marketing can be challenging, especially with the rapid evolution of digital technologies. This is where a Digital Marketing Consultants comes into the picture – an expert who guides you through this complex landscape, helping you to harness the power of digital media and ensure your marketing initiatives yield the desired results.

Many business owners are tempted to handle their own digital marketing needs, just to save a few bucks. Unless you’re a digital marketing pro, this strategy doesn’t usually go over well, especially considering the cut-throat competition of running a successful business these days.

Even if you do consider yourself well-versed in the digital marketing sphere, it’s not wise to take on marketing challenges while also juggling other aspects of running a successful business.

This is just one of the reasons why most small business owners outsource their digital marketing needs by hiring a consultant. Hiring a pro has been proven to show some seriously-good results, like reaching a larger audience and improving website design.

In this guide, we’ll cover all the key points on why it’s a smart idea to have a digital marketing consultant on your side.

Reach a Larger Audience Through More Channels

One of the biggest challenges for business owners is effectively reaching their target audience.

In the past, you could connect with your audience simply by posting regularly on social media. But times have changed, especially when it comes to social media marketing, and there’s a lot of strategy involved.

Nowadays, it’s not enough to simply rely on your website traffic or Facebook page; to reach a larger audience and generate more interest, you need to consider ALL the marketing channels, and a digital marketing consultant can help.

A consultant knows exactly how to drive traffic to your company website and social media pages to build a stronger online presence. While you can attempt to do this on your own, it takes a great deal of time, patience, money, and resources, so it’s best left to the pros.

Save Time

For small businesses and start-ups, it’s normal for the owner to take on several roles at once. Unfortunately, taking on major marketing tasks isn’t really possible, and it’s definitely not recommended.

That’s because digital marketing is a full-time gig. Most business owners don’t have the time and energy that’s necessary to develop a successful digital marketing strategy on their own.

Just consider marketing tasks like PPC and Google Adwords Management. This type of marketing requires constant attention for facilitating click-throughs, site traffic, leads, and conversions, and it’s not something you’ll be able to do on the side.

Let’s face it, you probably don’t have time for all that, especially since modern marketing is constantly evolving. If you want long-term business success, you should focus your time and energy on running your company, and leave the digital marketing tasks to the pros.

Save Money

Cost is one of the biggest reasons why so many business owners avoid hiring a digital marketing consultant. These people are misinformed, though, and they don’t realise that outsourcing their digital marketing needs can actually save them money in the long run.

Typically, these misinformed business owners assume that they can run the show when it comes to digital marketing. That logic tends to backfire, though, and they realize that their time developing content and money spent on ads has delivered no return on investment.

Obviously, consultants do charge for their services – don’t we all?! But the right consultant will deliver results, and the upfront cost is worth it in the end. With an experienced digital marketing expert, you’re likely to see some serious ROI when it comes to traffic, leads, and conversions.

Access to Advanced Marketing Tools

New marketing tools and technologies are being introduced every year. Having access to these tools can be extremely beneficial, but sadly, they typically come at a price. Plus, using them properly isn’t always easy. That’s where a digital marketing consultant can help.

A full-service digital marketing agency will have access to a wide variety of marketing resources to boost the online presence of their customers and clients. Best of all, these experts have the knowledge and expertise that’s required to use each resource effectively.

With a digital marketing agency, your business will have access to things like:

• Strategic content research and development
• Social media scheduling and tracking software
• Competitive research for PPC (Google Ads) or SEO
• Optimisation tools
• Marketing automation tools
• Website development licenses (plugins, design, etc.)
• Stock video or photo resources
• Improved E-Commerce Management

Running an e-commerce site comes with a lot of challenges, so it’s a good idea to have a professional backing you. E-commerce marketing needs are extremely complex, especially for promoting your brand and developing landing pages for each product offered.

E-commerce specialists can help with the entire process, from online store design to website security and maintenance. A professional will even provide support for booking tools, online payments, shipping confirmations, and customer follow-up emails.

Expertise in SEO Management

Search Engine Optimisation (SEO) is a powerful tool in the realm of online advertising. SEO has the potential to propel your brand to the top of search engine results, particularly on platforms like Google. In order to achieve your marketing goals, it’s prudent to invest in SEO and leverage its potential to engage your target audience. SEO not only optimises your website for search engines but also makes it easier for potential customers to find your business online. By effectively engaging SEO strategies, you’re making a worthwhile investment that can greatly enhance visibility and engagement.

While SEO and Google Ads/paid media are both effective strategies to improve online visibility, they function quite differently. SEO is a long-term strategy, focusing on enhancing organic traffic through optimising your website and content for search engines. It requires time and patience but yields sustainable results. On the other hand, Google Ads and other forms of paid media offer immediate visibility and targeted reach, but at a cost. They can drive a significant amount of traffic in a short period, but the visibility lasts only as long as you’re willing to pay for it. Hence, a balanced strategy combining both SEO and paid media can ensure both immediate and sustained online visibility for your business.

SEO serves as a key driver of sustainable growth by delivering improved search engine rankings, enhancing online visibility, and bolstering organic traffic to your website over the long term.

Improved Website Design & Functionality

Pretty much anyone can create a website these days, but that doesn’t mean you should go at it alone. Remember, your site is the main representation of your company’s brand and vision.

Without a standout website, you can’t have very high expectations for your digital marketing ventures. Your company website is essentially the HQ for all marketing efforts, so it needs to be flawless.

An experienced digital marketing consultant knows exactly how to design a website and attract attention from the right audience. To top it off, an expert can improve the site’s functionality to make the user experience so much better.

Access to Website Maintenance & Support

Technical issues happen, and if you’re trying to run a business, IT problems can present some major challenges. But the good news is that you can rest easy knowing your site is in good hands if you decide to hire a digital marketing consultant who can provide ongoing support.

Not all consultants provide website support services, so keep this in mind before hiring a professional. In fact, many agencies will just finish the job and you’ll never hear from them again, so try to avoid these.

Instead, team up with an agency that will have your back for the long run. In this case, you’ll be provided with the support you need to keep your site up and running so that your business can run smoothly.

Conclusion

In conclusion, investing in digital marketing consulting services is an astute move for business growth. With the rise of digital marketing campaigns, it’s paramount to have digital marketing experts at your side to navigate the ever-evolving digital landscape and maximise the benefits of advanced digital marketing tools. By utilising their expertise, you not only save time and money but also gain a robust digital strategy that is tailored to your business’s unique needs. Business growth isn’t just about making an investment; it’s about making the right investment, and employing a digital marketing agency is one such smart investment.

Frequently Asked Questions

1 What are digital marketing consultants?

A digital marketing consultant is a professional with extensive knowledge and experience in the field of digital marketing. They work with businesses, providing guidance and implementing strategies to enhance online presence and generate more traffic, leads, conversions, and ultimately, sales.

2 Why should I hire a digital marketing consultant instead of doing it myself?

Digital marketing is a time-consuming task that requires specialised skills and expertise. By hiring a consultant, you not only save valuable time but also gain access to their expert knowledge and advanced tools, which can significantly improve your marketing results.

3 How can a digital marketing consultant save me money?

While there is an upfront cost to hiring a consultant, they can ultimately save you money by implementing effective marketing strategies that yield a strong return on investment. Avoiding costly mistakes and wasted time on ineffective marketing efforts also adds to potential savings.

4 How can a digital marketing consultant help improve my website?

A digital marketing consultant can help improve your website’s design and functionality to enhance user experience and attract more visitors. They can also offer support services to ensure your site remains up and running, preventing potential IT issues that could harm your business.

5 What kind of services can I expect from a digital marketing consultant?

Services vary by consultant, but can often include digital marketing strategy development, search engine optimisation, pay-per-click advertising, social media marketing, content creation, website design and maintenance, and more. Consulting services are usually tailored to the specific needs of your business.