Track Website Visitor Behaviour with Clarity from Microsoft

Website owners are always looking for ways to improve user experience and conversions.

But rather than just guessing, wouldn’t it be better if you could track visitor behavior and see exactly what’s working and what’s not?

That’s where Clarity from Microsoft comes in.

Clarity is a free tool that allows you to visualise your visitors’ behavior with heatmaps and live session recordings. 

Whether you’re looking to understand what parts of your site people click on most or how far they are scrolling (or not scrolling) down a page, Clarity helps you make evidence-driven decisions that can improve your website’s performance.

Here are a few key features of Clarity that can help you improve conversions:

• Session recordings: watch how visitors use your site in real-time
• Heatmaps: See where users are clicking and scrolling

Here’s a quick video that highlights the key features of Clarity:

We’ve been using Clarity with our SEO, Google Ads, and Website Growth Plan clients to optimise their conversion rates, and the results have been promising.

Learn more about Clarity here.