If you’re investing in SEO but not seeing results, you may be missing a key ingredient: topical authority.
Topical authority is the “depth of expertise” search engines attribute to your website on a given subject.
It’s not about posting more blogs, it’s about creating content with enough depth to demonstrate your expertise.
Why it matters:
- Strong topical authority helps you rank higher on Google
- It increases your visibility in AI search results and AI overviews
- It builds trust with both algorithms and potential clients
At SGD, we’ve seen this firsthand.
By building clusters of content around web design, SEO, and Google Ads, we’ve established authority that allows us to rank new articles in as little as 24 hours. Read how we did it.
- Define your focus: Pick topics tied directly to your services
- Map content clusters: Create pillar pages supported by sub-articles
- Publish high-quality, expert-led content
- Link internally: Show depth and structure for both users and Google
- Showcase authority signals: Use case studies, reviews, and certifications.
- Maintain and update: Refresh your content regularly with new data (yes, updating old content helps!)
- Measure: Track impressions, rankings and traffic in GA4 and Google Search Console
Key takeaway: Topical authority isn’t about volume of content. It’s about relevance, quality, and proving expertise.
Need help building your topic authority to grow your SEO? Get started with an SEO Assessment.
