March 24, 2025 — SGD Team
Picking content topics isn’t just guesswork— it’s about strategy. To create content that actually attracts visitors, you need to consider more than just search volume.
Here are five essential factors to help you choose topics that will drive traffic and lead to real business results.
If no one is searching for a topic, it won’t bring in traffic— no matter how well-written it is.
How to find topics with search demand:
Action step: Search for a keyword related to your industry and check the suggested searches at the bottom of Google results— these are real user queries worth exploring.
Just because a topic has high search volume doesn’t mean it will attract the right visitors.
Ask yourself:
For example, a personal trainer might be tempted to write about “Best Running Shoes” (high traffic potential), but a better fit might be “How to Prevent Running Injuries” (directly relevant to their expertise).
Action step: Before creating content, define who you want to reach and how this topic supports your business goals.
Some search keywords are so competitive that it’s very difficult to rank in the top results.
How to assess competition levels:
Action step: If the top-ranking pages are huge websites, refine your topic into a niche where you have a better chance of ranking.
Some topics spike in traffic for a short time (trending topics), while others consistently attract visitors over months or years (evergreen topics).
Evergreen topic examples:
Trending topic examples:
Action step: Aim for a balance— create mostly evergreen content, but mix in trending topics to take advantage of temporary traffic spikes.
Sometimes, the best topics aren’t the most obvious ones. A content gap happens when there’s demand for a topic, but existing content isn’t fully addressing it.
How to identify content gaps:
Example: If most articles on “Best web designer” only cover general options, you could create “Best WordPress website designer in Melbourne”— a more specific, underserved version of the topic.
Action step: Find a weak spot in existing content and create something more complete, more useful, or better targeted than what’s already out there.
By applying these five factors, you can create content that not only drives traffic but also attracts the right visitors— leading to more conversions, leads, and sales.
Need help creating high-impact content for your website?
Our team of SEO copywriters in Melbourne can help – contact us and let’s review your SEO potential.
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