SEO: Our Proven Process

We help service businesses grow by turning their website into a lead-generating asset through ethical, performance-driven SEO. Here’s how we do it.

1. SEO Strategy

TIMEFRAME: WEEK 1

We start with a clear strategy focused on business outcomes. In this step, we:

Identify your highest-value service and target location
Conduct keyword research and competitor analysis
Set clear goals for rankings, leads and ROI

The result is a focused SEO plan with one top-priority theme that drives all future work.

2. Site Structure Optimisation

TIMEFRAME: WEEK 2

We review your website’s sitemap, menus and navigation to support the priority keyword theme.

If needed, we adjust or recommend changes to improve SEO clarity, avoid cannibalisation, and support user flow.

3. Website Speed & Technical SEO

TIMEFRAME: WEEK 2

We benchmark and improve your site speed and Core Web Vitals to meet Google’s technical requirements.

This step includes homepage, your “money pages”, and site-wide optimisation for fast load times and better user experience.

4. Conversion Path Simplification

TIMEFRAME: WEEK 2

Good SEO gets people to your site – great SEO converts them.

We audit your conversion points (e.g. forms, CTAs, phone links) and remove friction, making it easier for visitors to enquire or buy.

5. “Money Page” Optimisation

TIMEFRAME: WEEK 3

We’ll write, design and update high-converting SEO landing pages (“money pages”) for your priority themes.

Each money page includes:

Trust signals (social proof, awards, guarantees)
SEO copywriting based on your keywords
Strategic layout and design aligned with your website

6. Blog Content Production

TIMEFRAME: WEEKS 4 – 12

Once your money page is live, we publish a series of supporting blog articles to build topical authority.

These blogs answer related questions, improve internal linking, and drive traffic to the money page.

7. Off-Page Optimisation

TIMEFRAME: ONGOING

We build your website’s off-page signals and authority through:

Google Business Profile optimisation
Local directories and citations
Targeted outreach or backlink acquisition

8. Performance Tracking & Reporting

TIMEFRAME: MONTHLY

You’ll receive clear, focused reporting that shows progress toward your SEO goals, including keyword rankings, traffic, leads, and next-step recommendations.

Let’s build an SEO strategy that helps your business grow

Click the link below to tell us about your business goals and we’ll design an SEI strategy to help you achieve them.

Get started

Here’s what our clients say

Dan Pejic

ISCRR

5 stars

James and the team did a fantastic job designing an attractive and easy to navigate site for our organisation. We had a few challenges throughout the project and SGD were very patient and responsive to our needs. Would definitely work with SGD in the future.

Craig Alexander

Formero

5 stars

SGD has done an amazing job with our website. Right from the beginning, James and his team were thorough, professional, and process-driven. During the website build, they used a project management system, which allowed for project transparency and easy communication.

This is the fourth WordPress website I have implemented for different businesses and the website SGD designed and built is by far the best. The final website was free from errors and saved me hours of proofing, compared to other developers.

I highly recommend speaking to James and his team for your next website build. Also, a big shout out to Ismay from SGD for the awesome work she did managing the whole build process.