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Quick Tip: Use Location Pages for Better SEO

December 2, 2024 — Simon Kelly

Quick Tip: Use Location Pages for Better SEO

Want to get your website to rank higher in local search results?

Create location-specific web pages.

Many businesses focus on their homepage for SEO, but location pages are often much more effective for specific search terms.

Location pages are focused on ranking your website for searches for a specific service plus the area where you provide that service.

For example, we offer our web design services in Melbourne, so we have specific location pages set up for Melbourne suburbs such as “Toorak web design”.

These pages are easy to set up and help to appear in searches for specific locations.

Here are a few examples of location pages from our clients:

Tips for success:

Ensure at least 80% of the content is unique to each location page.

  • Link to your location pages directly from your homepage.
  • Link from your location pages back to your primary service pages.
  • Use location pages to help potential customers find your business where it matters most—locally.
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Author

Simon Kelly

Simon Kelly is the CEO and Head of Growth at SGD. Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.

Read more posts by Simon Kelly

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