The passion for hospitality of Applejack’s founders Hamish Watts and Ben Carroll has led them to set the bar in Sydney’s social scene and night life, but they realised early on that you can’t tap into a potential client base without a “seriously good” website.
So naturally they turned to us at SGD to redesign their website for SoCal when they felt it needed some updates which included bringing the entire Applejack portfolio into the one global template.
In terms of SoCal we worked with their design team to relaunch a bright, soulful, and full-of-character website – giving the SoCal brand a fresh burst of California cool.
Applejack’s Multi-level Website
Due to company growth, the Applejack team sought out a simple platform from which they could manage and maintain each of their sites from the one place.
For this, they required a multiplatform CMS which would:
- Align each of the websites in terms of template design
- Provide a central log-in to edit and maintain all sites via one platform.
A Fresh Design for SoCal
The fresh design of the SoCal website itself has repositioned the brand as Sydney’s Taco Tuesday and Happy Hour hot spot. The fresh tones ooze Californian cool, while the functionality of the site allows for group bookings, menu downloads, and a calendar to market their bountiful offers.
We know where we’d like to be sipping a cocktail this summer!
If you’re looking for a great design and amazing functionality, make sure you contact SGD to talk about bringing your idea to life!
