Producing the website for Mount Waverley Bowls Club was a great opportunity for us to guide and collaborate with a team of passionate club members who wanted to upgrade their existing online presence. One of their main goals was to showcase themselves as a family friendly establishment with plenty to offer the wider community. The goal was to boost memberships which had previously seen a decline, and appeal to a younger market as well as families in the area.
The discovery process allowed us to determine that the following criteria must be met in order to fulfil their goals:
- Showcase the services and facilities available
- Encourage people to get involved in the club
- Generate more memberships
- Receive enquiries from prospective members
- Show bowls team news and results
- Promote the club’s sponsors
The end result is a website that exudes the Mount Waverley Bowls Club brand with unique functionalities that allow for strong call to actions. They are now fully equipped to take membership enquiries, update their team news and score boards via an easy to navigate Content Management System, as well as showcase all of their highlights via an updatable gallery. The website displays their content via an easy to follow sitemap which takes the user through a journey of their facilities and family friendly services.
Other items we included in the development of their custom designed and developed website include:
- Social Media integration of Instagram and Facebook
- Contact details including a form to generate enquiries
- Intuitive and user-friendly navigation
- Prominent search engine rankings for targeted keywords (SEO)
- Responsive design to ensure consistency across all devices and browsers
