As HRCAV grew, the need for a professionally-designed, full-featured website became apparent. Their existing website had all the information present, but in an outdated, hard-to-navigate design that did not reflect the Association’s true image or values.
Through strategy sessions with HRCAV, SGD found that the new website had to fulfil three major goals:
- Design that aligned with the brand and that visitors found engaging
- Clear navigation and optimal organisation of content, including contact forms and information that made it convenient for visitors to contact HRCAV
- Easy-to-update events calendar, draw results, blog posts, and general information
To address the website’s overall image – and to improve the Association’s digital image – SGD designed the feel of the site to give the visitor a first impression of a professional organisation run by members, for members. We implemented the HRCAV’s colours, but in a subtle and pleasantly-contrasting manner, and peppered the site with high-quality photos of horses and riders; enough to be pleasing, but not so many that it became crowded.
SGD implemented the latest in WordPress tools, as well as pre-design planning, to address navigation and organisation. We created custom framework to allow for easily-updated dynamic content, so that when HRCAV updates, for example, their blog Chaff Chat, the change is reflected in navigation sections that link to it.
If you want a website that is easy to update and aligns with your brand, please drop us a line and we’ll be happy to make your life easier!
