About the client
Gusto clothing is a leading textiles importer and wholesaler specialising in European clothing for men and women. In operation for over 25 years, Gusto Clothing had an existing website that required updating to bring it up to modern standards.
About the project
SGD worked with the team at Gusto Clothing to establish what they needed their website to do for their business. From here we discussed the look and feel of their brand to ensure this was carried throughout the new design.
Gusto Clothing required the following:
- A professional and engaging NEW online persona
- A site that showcased the Gusto’s credibility as a leader in its industry
- Copy that emphasised their high standards and quality throughout
- A brand showcase element
- A CMS which would be easily updated by in-house staff.
To meet the brief, firstly we established their target audience is generally males between 40-55 years of age. From here we developed a bespoke website, unique to Gusto Clothing.
We built the site from the ground-up, ensuring it translated across all devices, ensure a seamless online experience for visitors, easy navigation, with areas to find information on their sample sales (integrated maps to find locations), the history of Gusto Clothing, and any company news they wish to share.
We completed all of these elements utilising a CMS which their staff will be able to easily update as they wish. By training the staff in WordPress SGD enables complete ownership of the site as part of the handover process. This means they can make all of their changes in-house with no extra fees and wait times.
As an ongoing website service, SGD provides the following:
- Hosting
- Offsite daily back-ups
- Security
- Updates
- A number of design changes per month
- Online assistance.
To see our maintenance plans head here. These plans are designed for peace of mind and to support our clients ongoing, handling the techy stuff so you can focus on your business.
