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Endeavour Tap Rooms


About the Client

Located within the building that once housed Sydney’s longest-running colonial hotel, Seaman’s, dating back to the 1800s, Tap Rooms is the first ever location for Endeavour Brewing Co.’s own brewery. It follows both brands’ unique philosophy of using all-Australian, seasonally-harvested ingredients with no preservatives.

About the project

SGD has had the pleasure of working across Applejack’s growing portfolio of hospitality establishments since the launch of their very first hot spot, Bondi Hardware. Since then we have worked with the team to develop sites for The Botanist, The Butler, SoCal and more!

It’s safe to say that we enjoy working with the Applejack team, and we appreciate their dedication to developing the graphic design elements of their business and their impeccable attention to detail. There’s something special about everything they create, and we feel privileged to bring their creative food and beverage dreams into the digital realm. It’s a real team effort.

So naturally, when they approached us to develop a website for their first ever collaboration – Endeavour Taprooms, we were pumped. Creating the website itself included the following:

  • Static scrolling design
  • Virtual tour of the establishment
  • Gift Voucher purchasing
  • E-newsletter sign-ups
  • Event Ticket Outlet for events such as “The Great Australian Graze”
  • Responsive design
  • Social media integration
  • Ecommerce capabilities
Applejack’s Multi-level Website

Due to company growth, the Applejack team sought out a simple platform from which they could manage and maintain each of their sites from the one place. The Endeavour Taprooms was one of the first Applejack sites to go live on this platform and it has been a huge success.

For this, they required a multiplatform CMS which would:

  • Align each of the websites in terms of template design
  • Provide a central log-in to edit and maintain all sites via one platform.

The Applejack team can now access the “back-end” of their websites from the one portal, with one central log-in – providing them with ease of access and uniformity across their portfolio.

What We Did

Digital Strategy
Scrolling Site
Social Media
Website Design



Alex Barron

Digital Marketing Manager

It has been great working with James and his team to create our new Endeavour Tap Rooms website as well as the creation of our Applejack multi-level platform. The Endeavour Tap Rooms website is now modern, really user-friendly + has incredible new functionalities that can be translated across all our Applejack sites. The new multi-level site has also made it quick & easy to access and maintain all our Applejack sites from one login. Talk about increased efficiency & effectiveness!

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