Deckhouse

About the Project

Deckhouse recognised the need to establish a stronger online presence that showcased its unique waterfront venue and effectively conveyed the Dedes Waterfront Group’s commitment to excellence in guest catering.

There was a crucial need to redesign the website to reflect the brand’s values, drive engagement, and ultimately boost sales and reservations.

The ideal website would provide an inviting atmosphere, making it easy to confidently explore the venue’s offerings and book. SGD was hired to design and develop a professional website solution that would meet these needs as well as amplify the Deckhouse brand message.

Our Solution

SGD embraced the challenge with a clear focus on tailoring a website that aligned with Deckhouse’s and Dedes Waterfront Group’s vision. The approach included the following steps:

1. Comprehensive Consultation: SGD engaged in thorough discussions with Deckhouse to understand its unique selling points, target audience, and business goals. This insight formed the cornerstone of the project’s strategy.
2. Strategic Design and Development: Leveraging their expertise, SGD’s design and development team conceptualised a website that seamlessly blended visual allure with functionality. The custom design incorporated intuitive navigation and a responsive layout, ensuring a consistent user experience across devices.
3. Integration of Booking and Enquiry Features: SGD integrated user-friendly booking and enquiry features, streamlining the customer journey and facilitating direct interactions with potential clients.
4. WooCommerce Integration: We implemented WooCommerce to enable a seamless online shopping experience, allowing Deckhouse to offer their cakes and services directly through their website, making it easy for customers to browse, select, and purchase cakes with ease.
5. PPC Campaign Management: We developed and managed targeted pay-per-click campaigns to drive highly relevant traffic to the Deckhouse website, increasing visibility and generating leads while maximising return on investment.
6. SEO Optimisation: We carried out comprehensive SEO strategies, optimising on-page and technical elements of the Deckhouse site to enhance search engine rankings and drive organic traffic, ensuring the website is easily discoverable by potential customers.

Results

The partnership between Deckhouse and SGD resulted in a revolutionary online platform that aligns with the organisation’s dedication to impeccable hospitality. The collaboration yielded remarkable outcomes, including:

• Revitalised Online Presence: The redesigned website captured the essence of Deckhouse’s waterfront charm and Dedes Waterfront Group’s catering expertise, resonating with visitors and communicating the brand’s uniqueness effectively.
• Improved User Experience: Intuitive navigation and responsive design created a seamless browsing experience, encouraging visitors to explore offerings and inquire about events.
• Increased Engagement: The enhanced visuals and engaging content will lead to higher engagement rates as visitors spend more time exploring the website and learning about the offerings.
• Boosted Sales: The integration of efficient booking and enquiry features facilitates direct interactions, contributing to an increase in event bookings and inquiries.
• Brand Consistency: The website’s design aligns with Dedes Waterfront Group’s overarching brand identity, ensuring a cohesive and memorable experience for visitors.