How We Ranked #1 on Google in Less Than 24 Hours

Last week, we published our Google Ads Guide for Marketing Managers with two goals in mind:

1. Create a resource that helps our clients confidently start and scale campaigns.
2. Show up in the top results of Google.

Within less than 24 hours, we ranked #1 (see below screenshot from 22 hours after we published).

Here’s the process we followed:

1. Pick the right topic

We wanted to create something relevant to our services and valuable for marketing managers. We noticed most guides were “for beginners,” so we wanted to create a guide one specifically for marketing managers.

2. Choose a smart title

Google Ads Guide for Marketing Managers wasn’t covered yet, making it a strong fit for relevance and lower competition. We settled on something simple, clear and with relevant keywords: “Google Ads Guide for Marketing Managers”

3. Go deep, not shallow

Looking at the competition, there was a lot of guide out there within the 1,500 to 3,000 word mark We set a target of 2,000+ words to make it comprehensive, mapping out our 7-phase process clearly.

4. Optimise structure

Outline first, then expand into headings, bullet points, and a clear intro. We added images to make it easy to scan and FAQs with schema for voice search and AI visibility.

We also added a “key takeaways” section to summarise the key points. This is great for readers so they know what’s coming, and it’s great to help pick up citations within the AI results.

5. Publish and promote

We posted on our blog, included in our weekly Marketing Monday newsletter, shared on LinkedIn, and submitted to Google for indexing.

These external “backlinks” help to provide trust signals that this content is quality.

Why did it rank so quickly?

In addition to the above, this particular article ranked quickly because we publish quality, helpful content consistently.

Google rewards sites that create valuable content regularly.

That’s why consistent blogging is a key part of an effective SEO strategy.

If you’re only posting sporadically, it’s unlikely you’ll see these results. But if you’re building your site into a long-term content asset, ranking opportunities open up.

If you’d like help improving your SEO and rankings in Google, get in touch with our team:

Book a call with an SEO expert