How Online Reviews Impact Traffic & Conversions

October 18, 2025 — Simon Kelly

When it comes to online marketing, reviews are one of the strongest trust signals your business can have.

Google, Bing, ChatGPT and other AI-driven search tools look for consistent, verified reviews as part of their ranking criteria.

And your potential customers are doing the same as they consider their options and who to buy from.

Grow your reviews with TrustIndex

At SGD, we use TrustIndex on our client websites to showcase genuine reviews from Google, Facebook and other platforms in one place.

It works great with WordPress, WooCommerce and Shopify to collect real reviews and display them in a visually appealing way.

Here are a few examples:

Premier Education displays authentic parent testimonials using TrustIndex, reinforcing their reputation for quality tutoring.

The Kindest Goodbye features verified reviews that help prospective clients feel confident in making one of life’s most sensitive decisions.

Tips for managing reviews effectively

Ask strategically. Send review requests within 48 hours of a successful project or purchase
Reply to every review, whether it’s good or bad. This shows accountability, engagement and that your business commits to service
Feature reviews prominently on your website, such as within the header. Learn more about landing page best practices here
Monitor for consistency. Ensure star ratings and tone align across all listings. If you’re rating is low on one platform, then invest in building up to at least 10 5-star reviews

Strong reviews don’t just improve conversion rates – they also help AI systems rank your business higher as a trusted entity.

Need help setting up TrustIndex or showcasing your best reviews on your website?

Our team can help you install, configure, and display reviews that build real trust.

This service is available exclusively to clients on our WordPress Support Plans.

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Author

Simon Kelly

Simon Kelly is the CEO and Head of Growth at SGD. Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.

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