Digital Marketing Predictions for 2025

Curious about the future of digital marketing?

Here are the trends we predict will shape 2025—and how your business can stay ahead:

1. SEO Traffic Declines, But SEO Conversions Will Increase

With AI tools answering questions directly in Google, this will reduce top of funnel website traffic but increase the focus on SEO strategies that drive leads and conversions.

2. Opportunities in Google Maps Ads

More local businesses will advertise offers directly in Google Maps, driving in-person visits and conversions beyond simple brand awareness.

3. Humanised Content Stands Out

AI-generated content will continue to rise, but businesses with real, authentic voices—through personal brands, in-person events, and video content—will stand out and build trust with their target audience.

4. B2B Will Leverage SMS Marketing

B2B companies will use SMS to nurture prospects with automated, personalised messages, increasing conversions and helping sales teams close more deals.

5. More Marketing Teams Will Use CRMs

More marketing teams will adopt CRMs to track the full customer journey, enabling better lead attribution and client communication.

At SGD, we recommend and use HighLevel CRM.

HighLevel’s recent growth has put it in a position to gain market share over clunkier tools like HubSpot, Microsoft Dynamics and Salesforce.

If you’re looking for a great CRM, get a free trial of HighLevel here.

What better way to spend your holidays than setting up your sales pipeline!?

Bonus Predictions:

YouTube will grow as a powerful marketing channel.

Privacy regulations will push first-party data collection and cookie popups.

Personalised physical mail will return as a useful retention strategy.

What do you think? Which of these trends will impact your business the most in 2025?