We’ve recently been working with one of our SEO clients, Premiere Education, to build out new pages for their Google Ads campaigns.
They already had strong SEO pages and a compelling offer: a free trial class.
However, the issue was that their Google Ads traffic was not converting as well as expected.
When we reviewed their landing pages, the problem was clear – the call to action was too low on the page.
Visitors had to scroll before they could enquire, which meant that too many visitors were dropping off the page before taking action.
We rebuilt the header to include:
- A clear headline that speaks to the value
- Supporting text that reduces uncertainty
- Google reviews to show trust signals
- A simple form placed above the fold
The result has been an immediate uplift in Google Ads conversion rate and new trial class enquiries.
This means stronger return on ad spend, more enrolments, and the ability for Premiere Education to support more students with their studies.
