Supercharging Lead Generation for MF Freight
Key Outcomes
From expensive, inconsistent leads to 60 per month at scale.
Overview
From Struggling to Gain Traction Online
MF Freight, a leading logistics and freight provider, needed to reduce their cost per acquisition (CPA) and generate a steady stream of high-quality leads. Operating in a high-ticket, competitive industry, they were looking for a lead generation strategy that could scale, without blowing out the budget.
The key issues:
- CPA was too high to justify scaling paid campaigns
- Lead volume and quality were inconsistent
- No cost-efficient way to acquire and convert new customers
The Solution
To Steering Towards Growth
We partnered with MF Freight to overhaul their digital marketing approach and better align campaigns with the right audience. The focus: reducing costs while increasing lead volume and quality.
Our key actions included:
- Optimised paid search and digital strategy to attract high-intent leads
- Continuous real-time testing to drive down CPA
- Reallocated spend to top-performing campaigns for maximum ROI
By prioritising quality over quantity, we ensured every dollar worked harder, transforming paid media into a reliable revenue driver
The Result
Turning High Costs Into High Returns
With the right digital marketing strategy in place, MF Freight saw measurable improvements in both lead quantity and cost efficiency:
- Consistently generated 40-60 leads per month at just $30 per lead.
- CPA dropped from $300 in month one to $26, driving more leads at a lower cost.
- On average, 45 leads per month delivered high-value prospects.
- Some leads converted into $100k+ customers, proving lead quality.
- As the business sale approached, MF Freight focused on maintaining performance for long-term, sustainable results.
MF Freight’s lead generation strategy continues to deliver consistent, up-to-date results, contributing to their business success and positioning them for long-term growth.
