Powering Levit8’s Digital Marketing Growth
Overview
Digital Challenges in a High-Competition Industry
Levit8, a managed IT services provider, faced multiple challenges in growing its business online.
Despite their expertise in providing IT solutions, they struggled with low lead generation and the inability to convert high-quality leads. Their brand visibility in Brisbane and the Gold Coast was limited, resulting in poor inbound traffic.
Additionally, their previous website was not optimised for conversions, affecting the overall business growth. With many existing clients unaware of Levit8’s full range of services, there was a clear need for a digital strategy that would improve visibility, attract quality leads, and drive conversions.
From the Client
Jamie
Levit8
The leads that have come through are such high quality that I can see the biggest difference in return. There’s one in particular that we’re meeting tomorrow, and we are getting invited to more tenders, which never happened before. One lead said she spent a lot of time researching, and the website made her confident before choosing to invite us to tender
The Solution
Optimisation at Every Touchpoint
SGD worked closely with Levit8 to implement a multi-phase digital strategy.
First, we hosted a Website Strategy Workshop with Levt8’s leadership team to create a digital strategy that aligns their business goals with digital marketing projects to achieve them.
Then, we redesigned their website using WordPress, ensuring a faster and more user-friendly experience that aligned with their brand.
Next, we focused on an SEO overhaul, optimising for high-impact keywords local to the Brisbane and Gold Coast areas. This approach resulted in significant improvements in search rankings.
Additionally, we implemented targeted Google Ads campaigns, focusing on high-intent keywords to drive qualified traffic.
To improve conversion rates, we optimised landing pages with clear CTAs and streamlined navigation, ensuring visitors had a better user experience.
Combined, this digital overhaul increased visitor trust, encouraging high-quality leads to come through and offer tender invitations.
The Result
Upgrading Levit8’s Lead Generation Approach
Professional Website Design
A new, high-performing website that aligned with Levit8’s brand.
Increased Lead Generation
Achieved the highest volume of leads in over a year, surpassing previous records.
Tender Invitations
A new website that improved trust and credibility, increasing tender invitations.
Higher SEO Rankings
Increased rankings for all target keywords into the top 5 positions in less than 6 months.
Improved Conversion Rates
Improved significantly through landing page optimisations and clear CTAs.
