Key Outcomes
Overview
AS Freight wasn’t starting a business from zero, but their online presence was. With a brand-new domain and no digital footprint, they needed a website that could:
This wasn’t just a case of needing a website, it was about launching a marketing asset that could scale with the business.
The Key Challenges
The Solution
We approached the project in three strategic phases, focusing first on fast launch, then layering in SEO, paid traffic, and ongoing optimisation.
Phase One: Branding, MVP Website, and Fast Launch
Phase Two: Full Site Build, SEO Setup, and Google Ads
Phase Three: Ongoing Optimisation, Growth and Support
The Result
Despite starting with zero domain authority, AS Freight saw tangible results from day one, proving the power of a smart strategy and well-executed website build.
Lead generation from day one
The combination of SEO and Google Ads delivered qualified leads immediately after launch.
Consistent traffic growth
SEO efforts led to steady increases in organic visibility for freight-related keywords.
Optimised ad performance
Paid search campaigns were fine-tuned to reduce CPA and increase conversion rates.
Professional online presence
The new site gives AS Freight credibility and confidence when approaching high-value clients.
Scalable platform for future growth
With CMS flexibility and built-in integrations, the site is ready to evolve with the business.