5 Key Moves to Level up your Website and Marketing Plan in 2025

Many websites are designed to look good. But looks alone don’t drive results.

A high-performing website is part SEO, part UX, and part strategy that focuses on outcomes and results.

And getting it right means focusing on what actually moves the needle.

At SGD, we help businesses build websites that do more than sit there. They generate leads, convert customers, and drive real growth.

Is your website just expensive art collecting dust?

Do you want a website that converts?

If the answer is yes, it’s probably because you are missing my five key moves that’ll level up your website and marketing plan in 2025.

Here are five impactful action items to focus on to drive results in 2025.

1. Lead With What You Want to Sell

Don’t bury your most profitable services behind a cluttered menu or three layers of navigation.

Start by identifying your highest-revenue or highest-margin services, what we call your “money pages” and bring them to the front of your site.

These should be the star of your homepage and the focal point of your navigation. Make them visible on your homepage and easy to find in your top navigation.

Why this matters:

• Streamlines the user journey with fewer clicks to get where they need to go.
• Tells Google and users what matters most.
• Drives conversions on your most profitable offerings.

Tip: Use Google Analytics and business data to determine which pages require the most attention. Then give them a front-row seat in your layout.

2. Make It Clear Where You Service

Location-based SEO still drives results. But it’s not just about the keywords. It’s also about reducing buyer hesitation.

A common mistake is burying your service area in a paragraph of text or an FAQ. That’s friction.

We actually recently helped a Canberra-based client shift from generic messaging to location-specific headlines like “Premium Cleaning Services in Canberra.” We added an interactive suburb map and saw bounce rates drop and enquiries go up.

Why this matters:

• Builds instant trust by showing you’re local.
• Improves local SEO performance.
• Reduces the need for users to dig for info.

Tip: Put your location in headings, page titles, and CTAs. If you serve multiple areas, build out dedicated landing pages.

Learn more about our Local SEO services here.

3. Create Digital Assets – Turn Blog Posts Into Business Tools

Blogging for SEO is only half the job. The real value is creating digital content that your team can actually use.

At SGD, we treat content as a multi-use asset. It’s SEO, yes. But it’s also something your team can send to a client, link in a sales email, or use in onboarding.

Create digital assets that become useful tools on a daily basis, not just a blog article that no one uses.

Why this matters:

• Adds value before the sale
• Boosts keyword rankings
• Builds credibility with real-world insight

Tip: Write blog posts that answer the questions your team receives on a weekly basis. Turn those into evergreen guides, checklists, or resource hubs.

4. Test Your Forms Like Your Business Depends On It
(Because It Does)

It’s surprising how often we see forms on client websites that don’t submit, aren’t tracked, or are missing key data. A single update to a plugin or theme can quietly break your form, and no one notices.

As I work on campaigns, I often review marketing dashboards and sometimes notice that the data appears incorrect.

It’s more common than you think that when we start working with new campaigns, they simply do not work, such as forms not submitting anymore, because settings and plugin updates have caused a glitch, and no one has noticed.

You can learn how to optimise your website forms for more enquiries in our blog.

What we’re measuring:

• Who starts the form
• Where did they drop off
• Which version of Ads or Landing Pages brings in better quality leads

We also integrate with Google Ads conversion tracking to ensure that the form style that drives the most qualified leads receives a larger budget.

Why this matters:

• Boosts conversion rate without changing traffic
• Saves on ad spend
• Helps design better user journeys

Tip: Start small. Test one form change at a time. Track not only the quantity of leads, but also their quality.

5. Don’t Let Data Replace Common Sense

Data tells us what people do. But it can’t tell you what’s right for your business.

Just because a keyword gets high search volume doesn’t mean it’s worth chasing.

One of our clients experienced a massive increase in search volume around the term “end of lease cleaning.” However, those jobs were high-effort, high-admin, and low-ROI.

We helped them shift their SEO focus to regular and commercial cleaning services. Less stress, more profit.

“SEO strategy should support your business goals, not distract from them.” – Ray Milidoni 

Tip: Align keyword targeting with what you want more of: profit, not popularity.

A pretty website that doesn’t convert is just expensive artwork.

Design alone doesn’t drive growth.

Strategy does.

If you want your website to position you as a trusted authority and that drives targeted leads from high-quality traffic (which you can convert into high-paying customers), then it’s time to do more than launch and hope.

Want a free digital and website strategy review?

Book a free call with me or the team at SGD. We’ll review your site, traffic, and funnel, and provide you with practical ideas to elevate your digital game.

Let’s turn your site into a serious growth machine.