Where AI Content Goes Wrong

As a marketing professional, it can be tempting to rely on AI tools to create your content to help save you time.

After all, AI tools like ChatGPT can create marketing content in seconds.

But here’s the catch:

AI can’t replicate your unique expertise, customer stories, or insights. 

AI can create a lot of content, but without original thought, it won’t help you stand out from your competitors.

It also won’t help you develop better communication skills if you 100% depend on it to do all the work and just copy and paste the result.

When looking at the copy of a website and how it’s impacting conversions, there are a few key questions we ask:

• Is the message clear?
• Does the website show expertise?
• Does this business show that it’s trustworthy?
• Can I understand exactly what the business does in less than 3 seconds?

If the answer is no to any of these questions, then the website will need some work if it’s going to convert.

AI-generated content often misses these marks, appearing too wordy, generic or confusing.

As Donald Miller, author of Marketing Made Simple, says:

“If you confuse them, you’ll lose them.”

The most effective copy is clear, concise, and connects emotionally with your audience.

While AI can help draft ideas, your unique experience and thought leadership are what make the difference.

Take a few minutes now to review your website against your top 3 competitors, then ask yourself these 3 questions:

1. Are your web page headings clear?
2. Does your website show trust signals (reviews, certifications, logos)?
3. Is your message able to be understood in less than 3 seconds?

Your website does not need to be clever; it just needs to be clear.

Get this right, and you’ll see your conversions grow.

…without the need to depend on AI content robots. 🤖

Pro Tip: Need help with your website, SEO, or Google Ads copy? Our team of expert copywriters can help to write content that connects and converts. Contact us to speak to an expert.