P&C Federation NSW
P&C Federation NSW represents and supports over 2,000 P&C Associations across New South Wales. Their mission is to equip parents, carers and citizens with the resources, advocacy and guidance needed to strengthen public school communities.
With a history spanning more than a century, the organisation plays a vital role in connecting school communities, sharing important information and amplifying the voice of families in public education.
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What we did
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Client industry
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Launch Date
June 2025
About the Project
The previous P&C Federation NSW website was functional but lacked clarity, structure and the visual identity needed to support a diverse audience. Parents, carers, volunteers and stakeholders often struggled to find key information, and the navigation did not reflect how people actually search for resources.
The organisation needed a modern, friendly, accessible website that makes information easy to find, reduces admin time and better showcases the Federation’s impact across NSW communities.
Importantly, the design had to feel bold and contemporary, while remaining welcoming for users who are not tech savvy.
From the start, it was clear the goals were to:
- Reduce friction when accessing resources
- Create clear pathways for parents and P&C members
- Strengthen advocacy visibility
- Ensure the Member Portal is easy to find and access
- Modernise the visual identity without losing the warmth of the Federation’s long history
Our Solution
We delivered a complete digital transformation by pairing a modern, bold design style with a user-first content structure.
- Website Design: We developed a narrower, portrait-style layout with generous white space and introduced a cascading zig-zag flow down the page to align with natural scanning patterns. The design incorporates overlapping elements, angled shapes and modular content blocks to create movement and visual interest.
- Custom WordPress Development: Intuitive content blocks were created to help the P&C Federation team publish updates rapidly, while inner pages were restructured with clearer hierarchy and consistent layouts across all categories.
- Content & Readability: We ensured that headings, subheadings and imagery work together to guide users through the site in a clear, supportive way. Spacing, grid layouts and visual anchors were tightened to improve readability across desktop and mobile devices.
- Technical Execution: We built a custom WordPress website featuring flexible, easy-to-use content blocks that give the team full control over updates. The build is fast-loading, mobile responsive and designed with a mobile-first audience in mind.
Results
P&C Federation’s new website went live as a fully modernised digital hub, built to grow with the organisation over the coming years.
- Stronger Engagement & Navigation: A refreshed visual identity that is bold, friendly and instantly recognisable.
- Improved Structure & Accessibility: A design system that guides users intuitively, regardless of tech comfort creating a consistent experience from homepage to portal.
- Visuals and messaging that celebrate volunteerism and community impact: Stronger advocacy visibility across the website.
- Cleaner code base, more efficient back-end workflows: A modern platform that reduces admin load and supports long-term communication goals.
The redesign has given P&C Federation a contemporary digital identity that matches the importance of their work across NSW public school communities.
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