Sydney’s Iconic Opera Bar Gets A New Website
October 1, 2025 — Simon Kelly
Few venues capture the spirit of Sydney like Opera Bar.
Set against the backdrop of the harbour and Opera House, it’s where locals and visitors come together to celebrate, connect, and enjoy world-class entertainment.
We partnered with the team at Applejack, the new residents of the Opera Bar venue, to deliver a website that reflects the vibrancy of the venue and the Applejack group’s design style.
Built on a WordPress multisite, the new website integrates:
- A custom designed WordPress theme to align with Apple Jack venues
- Immersive photography highlighting Sydney’s skyline
- A dynamic Events section to showcase what’s on
- Bookings and newsletter system using 7 Rooms
The result is a website experience that’s as memorable as a night at Opera Bar.
Author
Simon Kelly
Simon Kelly is the CEO and Head of Growth at SGD. Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.
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