Is SEO Still Relevant in the AI Era?

New research analysing 25,000 searches says yes – now more than ever.

Top-ranking pages on Google are the most likely to appear in AI-generated answers on platforms like ChatGPT and Perplexity.

That means if you’re investing in SEO, you’re already ahead.

Key takeaways from the study:

• AI search engines prioritise top-ranking Google pages
• Content should expand from just “best page” to “best answer”
• AI pulls from multiple related queries – not just one
• Clear, focused content beats keyword-stuffed copy

Our take at SGD:

Appearing in AI Overviews is great for brand visibility – but it doesn’t always lead to immediate business.

The better return on effort is to focus on high-converting keywords that show commercial intent – where your audience is ready to take action.

For example:

• “Web design company in Melbourne”
• “Top-rated web design agency”
• “WordPress website designer”

These types of searches are more valuable than just impressions or clicks.

That means making sure that your landing pages are clear, compelling and include FAQs content that answers common questions.

If you’re wondering how AI is shifting the SEO landscape, this article is well worth your time.

Read the full article