How To Write A Case Study

Do you share any case studies on your website?

A case study is a way of sharing the before and after transformation and results of someone that’s done business with you.

Case studies are great social proof as they demonstrate to potential buyers how you can help them.

Social proof is a significant trust factor for anyone purchasing a product or service.

A study from BrightLocal found that 49% of people trust reviews and case studies as much as personal recommendations from friends and family.

So what makes a good case study?

FIrst, it needs to be easy for a reader to understand.

So while it’s good to be thorough as you’re telling the story, you don’t want to overwhelm your reader.

A good case study is between 500 – 1,500 words.

This gives you enough time to take your reader on a journey, so they can understand how your business could help them.

Use headings, images and videos to break up your content and make it easy to read.

Include key stats and numbers to quantify the transformation that your customer’s received. i.e. “We increased website conversion rates from 4% to 20% within 1 month.”

These numbers tell the story about the transformation and will attract those that are looking for similar results.

Also, show before and after images if you’ve provided a service, such as remodelling your customer’s home or redesigning their website.

Remember that although a case study is technically a sales tool, it’s also a story.

It’s the story of how your customer had a problem, they came to you, and through your offers, you were able to help them overcome that problem.

The customer is the hero of the story.

Your case study documents their journey and how their life or business has improved after working with you.

Telling their story could be the key to generating more leads and sales in the near future for your business.

Download the case study template

Want to start writing better case studies for your business?

Our lead copywriter, Bec, put together this template to make writing case studies as simple as filling in the blanks:

Download the case study template here.

Once you have access, go to File > Make a copy and then fill in the blanks to start building your own case study to publish on your website.