Are you a hospitality marketing manager trying to blog? If so, you’re taking a crucial step for your venue! Blogging establishes a much-needed dialogue between you and your patrons. A blog allows you to keep your clientele up-to-date on important news and events that affect them; receive customer feedback; and generally give your venue a voice in the hospitality industry.
Maybe you know all this, and that’s why you want to maintain a blog. But did you know that a blog can be more than a communication tool? Yes, you can turn it into a lead generator, which you can use to land those high-quality bookings you really want. To do this, you don’t have to hire an expert copywriter or a marketing guru, nor do you have to set aside a lot of time out of your busy schedule. All you need is a solid content strategy and about 10 minutes of spare time per week.
Based on our experience designing websites for hospitality services such as The Botanist, and SoCal Sydney, we’ve compiled a FREE Hospitality Marketing Manager’s Guide to Blogging, which outlines a 10-point content strategy showing you how to maintain a profitable blog on your hospitality website:
- Stay Close to Home
- Be Consistent
- Join the Conversation
- Get Their Attention
- Focus on the Customer
- Time Is Money
- Generate Leads
- Call Them to Action
- Think Outside the Box
- Promote, Promote, Promote!
The Hospitality Marketing Manager’s Guide to Blogging comes in PDF format for easy reading. Also included is a Hospitality Blog Template to help you get started.
